Brand profile · Germany
fittaste Revenue, search volume and competitors 2026
Trier-based provider of protein-rich meals in jars, known from the TV show Die Höhle der Löwen in 2017, restructured after insolvency in 2019.
Fact sheet
- Founded
- 2014
- Founders
- Konstantin Ladwein, Benjamin Ladwein
- Headquarters
- Trier
- Company
- FITTASTE23 GmbH (Shop-Impressum); frühere Fittaste GmbH, HRB 44013
- Die Höhle der Löwen (German TV show)
- Yes, season 4 (2017)
- Deal on the show
- Yes
- Investors on the show
- Frank Thelen
- Deal closed after the show
- Yes
- Funding
- No venture capital known
- Investors
- Frank Thelen
- Funding rounds
- 2017: Business Angel (DHDL-Deal), 0,3 million €
Background and milestones
The brothers Konstantin and Benjamin Ladwein started a delivery service in Trier for healthy, balanced meals for athletes (low carb, vegan, fish). The meals are delivered chilled by express shipping.
- 2017
Appearance on Die Höhle der Löwen (season 4), deal with Frank Thelen for 300,000 euros for 25 percent.
- 2019
Insolvency filing at the Trier district court in May, operations continue.
- 2020
Creditors unanimously approve the insolvency plan on 4 November, the proceedings end.
SWOT analysis of fittaste
Editorial assessment based on the sources listed and the radar data.
Strengths
- High TV awareness from Die Höhle der Löwen is reflected in brand search volume of about 12,100 per month.
- The business was restructured through an insolvency plan in 2020 and continues with external production.
Weaknesses
- Chilled fresh food in jars is logistically demanding and expensive to ship.
- The earlier insolvency is publicly documented and affects the brand image.
Opportunities
- Demand for protein-rich nutrition remains an ongoing topic in the fitness market.
- Retail partnerships such as Kaufland extend reach beyond the company's own shop.
Threats
- Strong competition in the niche of ready meals and meal delivery services.
- Dependence on external production and logistics partners for quality and costs.
What is behind the demand?
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Sources
Frequently asked questions about fittaste
How much revenue does fittaste make?
fittaste generated around 1,8 million € in revenue in 2017 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded fittaste?
fittaste was founded in 2014 by Konstantin Ladwein and Benjamin Ladwein. The company is based in Trier.
Was fittaste on Die Höhle der Löwen?
Yes, fittaste appeared on the German TV show Die Höhle der Löwen in season 4 (2017). The show ended with a deal with Frank Thelen. The deal was closed after the show.
Is fittaste backed by venture capital?
No, there is no known venture capital funding for fittaste. Shareholders include Frank Thelen.
How much does fittaste spend on marketing?
fittaste does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fittaste has to pay for each visit.
How much revenue does fittaste make through Google?
The model estimate combines brand searches and organic traffic of fittaste with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fittaste) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fittaste be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of fittaste after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fittaste.
Want to make your own brand this visible?
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