Brand profile · Germany
FEVANA Revenue, search volume and competitors 2026
Powder supplements for cycle phases and menopause, founded in 2022 by siblings Charlotte and Anton Irlen, sold direct-to-consumer by subscription.
Fact sheet
- Founded
- 2022
- Founders
- Charlotte Irlen, Anton Irlen
- Headquarters
- Hürth
- Company
- FEVANA Organics GmbH
- Employees
- ca. 6 bis 7 (2023/2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Investor aus dem Medizinbereich (Name nicht genannt)
Background and milestones
Charlotte Irlen first mixed micronutrients at home for her own use. Her brother Anton saw the market potential after talking to friends. With the Gründungsstipendium.NRW grant they spent a year developing the product.
- 2022
Registered as Haoma Organics UG on 13 May, later converted into FEVANA Organics GmbH.
- 2023
Three-month placebo-controlled study in summer, market launch in autumn.
- 2024
Goal of six-figure revenue and 1,000 subscription customers by February 2025.
SWOT analysis of FEVANA
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with cycle-phase-specific powders and target groups for the cycle and menopause.
- High ratings on its own website (4.90 out of 5 from 520 ratings).
Weaknesses
- Small team of six to seven people according to founder interviews.
- No published revenue figures and low brand search volume of about 1,000 per month.
Opportunities
- Growing demand for offers around the cycle and menopause, which the founders are expanding into.
- Planned pharmacy listings as an additional sales channel.
Threats
- Strict rules for health claims on food supplements.
- Strong competition from established direct brands and drugstore private labels.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about FEVANA
How much revenue does FEVANA make?
For 2024, the record for FEVANA reads: Ziel: sechsstellig (Angabe der Gründer, kein Istwert). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded FEVANA?
FEVANA was founded in 2022 by Charlotte Irlen and Anton Irlen. The company is based in Hürth.
Was FEVANA on Die Höhle der Löwen?
No, FEVANA did not appear on the German TV show Die Höhle der Löwen.
How much does FEVANA spend on marketing?
FEVANA does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less FEVANA has to pay for each visit.
How much revenue does FEVANA make through Google?
The model estimate combines brand searches and organic traffic of FEVANA with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know FEVANA) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of FEVANA be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of FEVANA after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for FEVANA.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.