Brand profile · Germany
ferm Revenue, search volume and competitors 2026
Danish design brand for furniture, textiles and lighting from Copenhagen, founded in 2006, with a German shop and showroom in Hannover.
Fact sheet
- Founded
- 2006
- Founder
- Trine Andersen
- Headquarters
- Kopenhagen
- Company
- ferm LIVING ApS
- Employees
- 56 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Vendis Capital, Maj Invest Equity
- Funding rounds
- 2020: Private-Equity-Übernahme (Verkauf von Vendis Capital an Maj Invest Equity), Bewertung ca. 500 million DKK (ca. 67 million €), Gründerin behält 25 %
ferm search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,600 | 0 % |
| Jun 2026 | 1,600 | 0 % |
| May 2026 | 1,600 | -33 % |
| Apr 2026 | 2,400 | +50 % |
| Mar 2026 | 1,600 | +23 % |
| Feb 2026 | 1,300 | -19 % |
| Jan 2026 | 1,600 | 0 % |
| Dec 2025 | 1,600 | -16 % |
| Nov 2025 | 1,900 | +19 % |
| Oct 2025 | 1,600 | +23 % |
| Sep 2025 | 1,300 | -19 % |
| Aug 2025 | 1,600 | 0 % |
| Jul 2025 | 1,600 | 0 % |
| Jun 2025 | 1,600 | -16 % |
| May 2025 | 1,900 | 0 % |
| Apr 2025 | 1,900 | -21 % |
| Mar 2025 | 2,400 | +50 % |
| Feb 2025 | 1,600 | -16 % |
| Jan 2025 | 1,900 | 0 % |
| Dec 2024 | 1,900 | 0 % |
| Nov 2024 | 1,900 | 0 % |
| Oct 2024 | 1,900 | +19 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
ferm competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 22 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
| 22 | ferm | 1,600 | -14.3 % |
SEO and visibility data for ferm (fermliving.com)
fermliving.com reaches an estimated 14,534 organic visits per month.
Around 1,600 brand searches per month compare with an estimated 14,534 organic visits. Brand searches equal 11 % of organic traffic. The visibility of ferm is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in Home & Living
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| myfunzy | 58 | 26,761 | 745 | 294 | 46 |
| motelamiio | – | 105,590 | – | – | – |
| AVA & MAY | – | 14,765 | – | – | – |
| ferm | – | 14,534 | – | – | – |
| cozy heaven | – | 2,159 | – | – | – |
| Jones Road Beauty | – | 16 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Trine Andersen could not find wallpaper to her taste for her new house and designed ten patterns herself. As she could not afford to produce all of them, she printed only one at first and exhibited it at a fair in Denmark.
- 2006
Founded in Copenhagen, launch with wallpaper designs.
- 2020
Maj Invest Equity acquires the majority from Vendis Capital.
- 2021
Revenue of 423 million DKK, own sales organisation in Germany with a showroom in Hannover.
SWOT analysis of ferm
Editorial assessment based on the sources listed and the radar data.
Strengths
- Established design brand with retailers in more than 75 countries.
- Own sales organisation and showroom in Germany plus a German shop in euros.
Weaknesses
- Brand search volume in Germany of about 1,600 per month is comparatively low.
- Strongly dependent on retail: sales also run through retailers in more than 75 countries.
Opportunities
- Scandinavian home design is an established niche in which a German shop and showroom can support growth in Germany.
Threats
- Strong niche competition from many design brands.
- Demand for home products fluctuates with the economy; in 2021 the brand benefited from the pandemic according to a trade medium.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about ferm
How much revenue does ferm make?
ferm generated around 423 million DKK (+65 %), EBITDA 83,7 million DKK in revenue in 2021 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for ferm?
In Jul 2026, ferm was searched about 1,600 times per month on Google Germany, -5.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of ferm?
In the Home & Living niche, ferm ranks 22 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded ferm?
ferm was founded in 2006 by Trine Andersen. The company is based in Kopenhagen.
Was ferm on Die Höhle der Löwen?
No, ferm did not appear on the German TV show Die Höhle der Löwen.
Is ferm backed by venture capital?
No, there is no known venture capital funding for ferm. Shareholders include Vendis Capital and Maj Invest Equity.
How much does ferm spend on marketing?
ferm does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less ferm has to pay for each visit.
How much revenue does ferm make through Google?
The model estimate combines brand searches and organic traffic of ferm with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know ferm) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of ferm be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of ferm.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for ferm.