Brand profile · Germany
fenou Revenue, search volume and competitors 2026
fenou is a Berlin brand for plant-based supplements around women's cycle and hormonal balance, formerly operating as EVERYYIN.
Fact sheet
- Founded
- 2021
- Founders
- Nina Schmidt, Ingrid Kreps
- Headquarters
- Berlin
- Company
- EVERYIN GmbH
- Employees
- mehr als 10
- Die Höhle der Löwen (German TV show)
- Did not appear
fenou search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 3,600 | 0 % |
| Jun 2026 | 3,600 | +24 % |
| May 2026 | 2,900 | 0 % |
| Apr 2026 | 2,900 | -19 % |
| Mar 2026 | 3,600 | +24 % |
| Feb 2026 | 2,900 | 0 % |
| Jan 2026 | 2,900 | 0 % |
| Dec 2025 | 2,900 | -34 % |
| Nov 2025 | 4,400 | +22 % |
| Oct 2025 | 3,600 | +24 % |
| Sep 2025 | 2,900 | 0 % |
| Aug 2025 | 2,900 | +21 % |
| Jul 2025 | 2,400 | 0 % |
| Jun 2025 | 2,400 | 0 % |
| May 2025 | 2,400 | 0 % |
| Apr 2025 | 2,400 | -17 % |
| Mar 2025 | 2,900 | +21 % |
| Feb 2025 | 2,400 | 0 % |
| Jan 2025 | 2,400 | +26 % |
| Dec 2024 | 1,900 | -21 % |
| Nov 2024 | 2,400 | 0 % |
| Oct 2024 | 2,400 | 0 % |
| Sep 2024 | 2,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
fenou competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 27 of 60
supplements Rank 25 of 45
Background and milestones
Biotechnologist and hormone coach Nina Schmidt founded the brand to offer women with cycle and hormone issues plant-based products. It launched in 2021 as EVERYYIN and has operated as fenou since the renaming.
- 2021
Brand launched in Berlin in June (then named EVERYYIN).
- 2023
Renaming from EVERYYIN to fenou.
SWOT analysis of fenou
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning in the women's health niche with several product lines.
- Scientific advisory board and lab testing support trust.
Weaknesses
- Funding and exact revenue figures are not publicly documented.
- The switch from EVERYYIN to fenou requires rebuilding brand awareness.
Opportunities
- Growing interest in FemTech and hormonal health in the DACH region.
- Extending the range to further life stages such as cycle, fertility or menopause.
Threats
- Regulatory limits on health claims for dietary supplements.
- Strong competition from established supplement brands and marketplaces.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about fenou
How much revenue does fenou make?
There are no documented revenue figures for fenou. After login, the brand profile shows a model estimate of organic revenue based on 3,600 brand searches per month, split into brand and non-brand.
How many people search for fenou?
In Jul 2026, fenou was searched about 3,600 times per month on Google Germany, +40.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of fenou?
In the Personal Care niche, fenou ranks 27 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded fenou?
fenou was founded in 2021 by Nina Schmidt and Ingrid Kreps. The company is based in Berlin.
Was fenou on Die Höhle der Löwen?
No, fenou did not appear on the German TV show Die Höhle der Löwen.
How much does fenou spend on marketing?
fenou does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fenou has to pay for each visit.
How much revenue does fenou make through Google?
The model estimate combines brand searches and organic traffic of fenou with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fenou) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fenou be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of fenou after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fenou.