Brand profile · Germany
fenou Revenue, search volume and competitors 2026
fenou is a Berlin brand for plant-based supplements around women's cycle and hormonal balance, formerly operating as EVERYYIN.
Fact sheet
- Founded
- 2021
- Founders
- Nina Schmidt, Ingrid Kreps
- Headquarters
- Berlin
- Company
- EVERYIN GmbH
- Employees
- mehr als 10
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Biotechnologist and hormone coach Nina Schmidt founded the brand to offer women with cycle and hormone issues plant-based products. It launched in 2021 as EVERYYIN and has operated as fenou since the renaming.
- 2021
Brand launched in Berlin in June (then named EVERYYIN).
- 2023
Renaming from EVERYYIN to fenou.
SWOT analysis of fenou
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning in the women's health niche with several product lines.
- Scientific advisory board and lab testing support trust.
Weaknesses
- Funding and exact revenue figures are not publicly documented.
- The switch from EVERYYIN to fenou requires rebuilding brand awareness.
Opportunities
- Growing interest in FemTech and hormonal health in the DACH region.
- Extending the range to further life stages such as cycle, fertility or menopause.
Threats
- Regulatory limits on health claims for dietary supplements.
- Strong competition from established supplement brands and marketplaces.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about fenou
How much revenue does fenou make?
There are no documented revenue figures for fenou. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded fenou?
fenou was founded in 2021 by Nina Schmidt and Ingrid Kreps. The company is based in Berlin.
Was fenou on Die Höhle der Löwen?
No, fenou did not appear on the German TV show Die Höhle der Löwen.
How much does fenou spend on marketing?
fenou does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fenou has to pay for each visit.
How much revenue does fenou make through Google?
The model estimate combines brand searches and organic traffic of fenou with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fenou) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fenou be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of fenou after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fenou.
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