Brand profile · Germany
femalecompany Revenue, search volume and competitors 2026
AcquiredBerlin FemCare brand for organic tampons, period underwear and education, founded in 2018 by Ann-Sophie Claus and Sinja Stadelmaier.
Fact sheet
- Founded
- 2018
- Founders
- Ann-Sophie Claus, Sinja Stadelmaier
- Headquarters
- Berlin
- Company
- The Female Company GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Acton Capital, IBB Venture, BurdaPrincipal Investments, Stefanie Giesinger, Carstensen (Übernahme)
- Funding rounds
- 2024: Wachstumsrunde, siebenstellig (undisclosed)
Background and milestones
The founders wanted to offer organic cotton period products by subscription and break the taboo around menstruation. With the Tampon Book they drew attention to the tampon tax in 2019.
- 2018
Founded in Berlin.
- 2024
Seven-figure funding round with Stefanie Giesinger and strategic investors.
Carstensen takes over the company, Ann-Sophie Claus steps down as CEO (date not verified).
SWOT analysis of femalecompany
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known brand with about 6,600 brand searches per month in Germany.
- Large community and campaigns such as the Tampon Book.
Weaknesses
- Leadership change: the co-founder is leaving the CEO role.
- Dependence on its own shop as the main channel.
Opportunities
- Expansion from period products into menopause and health.
- Sustainable period products are a growing segment.
Threats
- Competition from drugstore brands and period underwear providers.
- Integration risk after the takeover by Carstensen.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about femalecompany
How much revenue does femalecompany make?
femalecompany generated über 700.000 € netto in revenue in 2019 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded femalecompany?
femalecompany was founded in 2018 by Ann-Sophie Claus and Sinja Stadelmaier. The company is based in Berlin.
Was femalecompany on Die Höhle der Löwen?
No, femalecompany did not appear on the German TV show Die Höhle der Löwen.
Is femalecompany backed by venture capital?
Yes, femalecompany is backed by venture capital. Investors include Acton Capital, IBB Venture, BurdaPrincipal Investments, Stefanie Giesinger and Carstensen (Übernahme). Known funding rounds: 2024: Wachstumsrunde, siebenstellig (undisclosed).
How much does femalecompany spend on marketing?
femalecompany does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less femalecompany has to pay for each visit.
How much revenue does femalecompany make through Google?
The model estimate combines brand searches and organic traffic of femalecompany with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know femalecompany) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of femalecompany be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of femalecompany after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for femalecompany.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.