Brand profile · Germany
FAINZ Revenue, search volume and competitors 2026
Streetwear jewellery brand from Pforzheim (2021) by Paul Ridder and Fynn Schoregge, with stainless steel chains from 25 euros and more than 40 retail stores.
Fact sheet
- Founded
- 2021
- Founders
- Paul Ridder, Fynn Schoregge
- Headquarters
- Pforzheim
- Company
- fainz GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
By their own account the two founders could not find jewellery that matched their style and started in 2021 with stainless steel chains and pearls on a small budget. The bedroom project in the Münsterland grew into a brand with retail partners such as Snipes.
- 2021
Brand launched in Billerbeck (Münsterland).
- 2023
Press release reports seven-figure revenue.
- 2024
fainz GmbH moves to Pforzheim.
- o. J.
Listed at Snipes and Zalando, more than 40 stores.
SWOT analysis of FAINZ
Editorial assessment based on the sources listed and the radar data.
Strengths
- fainz says it is stocked in more than 40 stores such as Snipes and at Zalando.
- Most pieces cost between 25 and 69 euros, affordable for a young audience.
- The brand cites more than 120,000 customers.
Weaknesses
- The raw data show no measurable search demand for the brand name (0 per month).
- Revenue and headcount are not published.
Opportunities
- According to Pforzheimer Zeitung, Pforzheim offers regional supply chains of the jewellery industry.
- The shop already sells in Swiss francs and can serve Switzerland.
Threats
- Competitors such as Vitaly and The M Jewelers target the same niche.
- Reach relies on social media and influencer partnerships.
What is behind the demand?
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Sources
Frequently asked questions about FAINZ
How much revenue does FAINZ make?
FAINZ generated siebenstellig (laut Pressemitteilung) in revenue in 2023 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded FAINZ?
FAINZ was founded in 2021 by Paul Ridder and Fynn Schoregge. The company is based in Pforzheim.
Was FAINZ on Die Höhle der Löwen?
No, FAINZ did not appear on the German TV show Die Höhle der Löwen.
How much does FAINZ spend on marketing?
FAINZ does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less FAINZ has to pay for each visit.
How much revenue does FAINZ make through Google?
The model estimate combines brand searches and organic traffic of FAINZ with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know FAINZ) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of FAINZ be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of FAINZ after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for FAINZ.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.