Brand profile · Germany
fabletics Revenue, search volume and competitors 2026
US athleisure brand built on a membership model, above US$1bn revenue for the first time in 2025, with stores in Germany since 2021.
Fact sheet
- Founded
- 2013
- Founders
- Adam Goldenberg, Don Ressler, Ginger Ressler
- Headquarters
- El Segundo, Kalifornien, USA
- Company
- Fabletics (TechStyle Fashion Group)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Matrix Partners, Rho Ventures, Technology Crossover Ventures, Intelligent Beauty, Passport Special Opportunity Fund
- Funding rounds
- 2011: Finanzierung der Vorgängerfirma JustFab (Matrix Partners), 33 million US-$; 2012: Finanzierung JustFab (Matrix, Rho, TCV, Intelligent Beauty), 76 million US-$; 2013: dritte Runde JustFab, 40 million US-$; 2014: Finanzierung JustFab (angeführt von Passport Special Opportunity Fund), 85 million US-$
Background and milestones
Fabletics was launched in July 2013 inside TechStyle Fashion Group (then JustFab), co-founded by Adam Goldenberg and Don Ressler and already built on membership models for fashion. Actress Kate Hudson joined in 2015 with a stake of around 20% and became the face of the brand.
- 2013
Fabletics launched within TechStyle
- 2015
Kate Hudson takes about 20%; first store in Bridgewater, New Jersey
- 2020
About US$500m annual revenue
- 2021
Berlin store (October) and London pop-up
- 2025
First time above US$1bn revenue
SWOT analysis of fabletics
Editorial assessment based on the sources listed and the radar data.
Strengths
- Membership model with about 2.7 million VIP members generating the bulk of revenue.
- Revenue passed US$1bn in 2025 with 18% growth, 71% of it online.
Weaknesses
- Dependence on the subscription model: a class action over membership practices has been pending in the US since March 2025.
- Revenue figures are company statements without published audited accounts, and no figures for Germany are available.
Opportunities
- Awareness in Germany with 22,200 monthly searches; Berlin store since October 2021 and announced expansion of international stores.
- Target of doubling revenue by 2030.
Threats
- Strong competition in athleisure from brands such as Gymshark and Lululemon.
- Regulatory and reputational pressure on subscription models.
What is behind the demand?
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Sources
Frequently asked questions about fabletics
How much revenue does fabletics make?
fabletics generated over 1 billion US-$ in revenue in 2025 (partly documented). For 2030: Ziel ~2 Mrd US-$. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded fabletics?
fabletics was founded in 2013 by Adam Goldenberg, Don Ressler and Ginger Ressler. The company is based in El Segundo, Kalifornien, USA.
Was fabletics on Die Höhle der Löwen?
No, fabletics did not appear on the German TV show Die Höhle der Löwen.
Is fabletics backed by venture capital?
Yes, fabletics is backed by venture capital. Investors include Matrix Partners, Rho Ventures, Technology Crossover Ventures, Intelligent Beauty and Passport Special Opportunity Fund. Known funding rounds: 2011: Finanzierung der Vorgängerfirma JustFab (Matrix Partners), 33 million US-$; 2012: Finanzierung JustFab (Matrix, Rho, TCV, Intelligent Beauty), 76 million US-$; 2013: dritte Runde JustFab, 40 million US-$; 2014: Finanzierung JustFab (angeführt von Passport Special Opportunity Fund), 85 million US-$.
How much does fabletics spend on marketing?
fabletics does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fabletics has to pay for each visit.
How much revenue does fabletics make through Google?
The model estimate combines brand searches and organic traffic of fabletics with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fabletics) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fabletics be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of fabletics after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fabletics.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.