Brand profile · Germany
fabletics Revenue, search volume and competitors 2026
US athleisure brand built on a membership model, above US$1bn revenue for the first time in 2025, with stores in Germany since 2021.
Fact sheet
- Founded
- 2013
- Founders
- Adam Goldenberg, Don Ressler, Ginger Ressler
- Headquarters
- El Segundo, Kalifornien, USA
- Company
- Fabletics (TechStyle Fashion Group)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Matrix Partners, Rho Ventures, Technology Crossover Ventures, Intelligent Beauty, Passport Special Opportunity Fund
- Funding rounds
- 2011: Finanzierung der Vorgängerfirma JustFab (Matrix Partners), 33 million US-$; 2012: Finanzierung JustFab (Matrix, Rho, TCV, Intelligent Beauty), 76 million US-$; 2013: dritte Runde JustFab, 40 million US-$; 2014: Finanzierung JustFab (angeführt von Passport Special Opportunity Fund), 85 million US-$
fabletics search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 22,200 | -18 % |
| Jun 2026 | 27,100 | -18 % |
| May 2026 | 33,100 | 0 % |
| Apr 2026 | 33,100 | 0 % |
| Mar 2026 | 33,100 | 0 % |
| Feb 2026 | 33,100 | -45 % |
| Jan 2026 | 60,500 | +83 % |
| Dec 2025 | 33,100 | 0 % |
| Nov 2025 | 33,100 | +22 % |
| Oct 2025 | 27,100 | 0 % |
| Sep 2025 | 27,100 | 0 % |
| Aug 2025 | 27,100 | 0 % |
| Jul 2025 | 27,100 | 0 % |
| Jun 2025 | 27,100 | 0 % |
| May 2025 | 27,100 | -18 % |
| Apr 2025 | 33,100 | 0 % |
| Mar 2025 | 33,100 | 0 % |
| Feb 2025 | 33,100 | -18 % |
| Jan 2025 | 40,500 | +22 % |
| Dec 2024 | 33,100 | -18 % |
| Nov 2024 | 40,500 | +22 % |
| Oct 2024 | 33,100 | 0 % |
| Sep 2024 | 33,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
fabletics competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Sports Rank 6 of 15
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | esn | 673,000 | -32.7 % |
| 2 | gymshark | 246,000 | -13.0 % |
| 3 | teveo | 246,000 | +6.5 % |
| 4 | sheko | 90,500 | +6.5 % |
| 5 | Blackroll | 74,000 | +13.8 % |
| 6 | fabletics | 22,200 | -28.6 % |
| 7 | fittaste | 12,100 | +95.2 % |
| 8 | mydartpfeil | 9,900 | -39.5 % |
| 9 | foodspring | 4,400 | -34.3 % |
| 10 | lotuscrafts | 4,400 | 0.0 % |
SEO and visibility data for fabletics (fabletics.de)
fabletics.de reaches an Online Presence Score of 64/100, an estimated 97,841 organic visits per month and 3,584 ranking keywords.
Around 22,200 brand searches per month compare with an estimated 97,841 organic visits. Brand searches equal 23 % of organic traffic. The visibility of fabletics is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
Comparison with competitors in Sports
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| fabletics | 64 | 97,841 | 3,584 | 515 | 50 |
| gymshark | 45 | 280,925 | 0 | 99 | 23 |
| Blackroll | – | 388,836 | – | – | – |
| teveo | – | 184,461 | – | – | – |
| mydartpfeil | – | 71,246 | – | – | – |
| fittaste | – | 16,279 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Fabletics was launched in July 2013 inside TechStyle Fashion Group (then JustFab), co-founded by Adam Goldenberg and Don Ressler and already built on membership models for fashion. Actress Kate Hudson joined in 2015 with a stake of around 20% and became the face of the brand.
- 2013
Fabletics launched within TechStyle
- 2015
Kate Hudson takes about 20%; first store in Bridgewater, New Jersey
- 2020
About US$500m annual revenue
- 2021
Berlin store (October) and London pop-up
- 2025
First time above US$1bn revenue
SWOT analysis of fabletics
Editorial assessment based on the sources listed and the radar data.
Strengths
- Membership model with about 2.7 million VIP members generating the bulk of revenue.
- Revenue passed US$1bn in 2025 with 18% growth, 71% of it online.
Weaknesses
- Dependence on the subscription model: a class action over membership practices has been pending in the US since March 2025.
- Revenue figures are company statements without published audited accounts, and no figures for Germany are available.
Opportunities
- Awareness in Germany with 22,200 monthly searches; Berlin store since October 2021 and announced expansion of international stores.
- Target of doubling revenue by 2030.
Threats
- Strong competition in athleisure from brands such as Gymshark and Lululemon.
- Regulatory and reputational pressure on subscription models.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about fabletics
How much revenue does fabletics make?
fabletics generated over 1 billion US-$ in revenue in 2025 (partly documented). For 2030: Ziel ~2 Mrd US-$. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for fabletics?
In Jul 2026, fabletics was searched about 22,200 times per month on Google Germany, +1.4 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of fabletics?
In the Sports niche, fabletics ranks 6 of 15 by brand search volume. The strongest competitors are esn, gymshark and teveo.
Who founded fabletics?
fabletics was founded in 2013 by Adam Goldenberg, Don Ressler and Ginger Ressler. The company is based in El Segundo, Kalifornien, USA.
Was fabletics on Die Höhle der Löwen?
No, fabletics did not appear on the German TV show Die Höhle der Löwen.
Is fabletics backed by venture capital?
Yes, fabletics is backed by venture capital. Investors include Matrix Partners, Rho Ventures, Technology Crossover Ventures, Intelligent Beauty and Passport Special Opportunity Fund. Known funding rounds: 2011: Finanzierung der Vorgängerfirma JustFab (Matrix Partners), 33 million US-$; 2012: Finanzierung JustFab (Matrix, Rho, TCV, Intelligent Beauty), 76 million US-$; 2013: dritte Runde JustFab, 40 million US-$; 2014: Finanzierung JustFab (angeführt von Passport Special Opportunity Fund), 85 million US-$.
How much does fabletics spend on marketing?
fabletics does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fabletics has to pay for each visit.
How much revenue does fabletics make through Google?
The model estimate combines brand searches and organic traffic of fabletics with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fabletics) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fabletics be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of fabletics.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fabletics.