Brand profile · Germany
everyfoods Revenue, search volume and competitors 2026
InternationalBerlin provider of frozen vegan ready meals by subscription (2020), founded by Benjamin Ahlers and Casimir Rob; ships to seven countries.
Fact sheet
- Founded
- 2020
- Founders
- Benjamin Ahlers, Casimir Rob
- Headquarters
- Berlin
- Company
- Every. GmbH
- Employees
- 48 (Dezember 2022)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Family and Friends
- Funding rounds
- 2024: Kapitalerhöhung, Geldgeber nicht veröffentlicht, Kapitalerhöhung auf 33.198 € Stammkapital
Background and milestones
Benjamin Ahlers and Casimir Rob are long-time friends who wanted to make healthy eating easier in busy everyday life. They founded every. in Berlin in March 2020; according to Handelsblatt, Ahlers belongs to the Frosta family.
- 2020
Founded in March, Every. GmbH registered in October.
- 2021
Seven-figure revenue.
- 2022
Market entry in Switzerland in December.
- 2024
Share capital increased to 33,198 euros (June).
SWOT analysis of everyfoods
Editorial assessment based on the sources listed and the radar data.
Strengths
- The shop shows a rating of 4.46 across 19,726 reviews.
- every. operates in seven countries including Switzerland.
- The company grew from six-figure revenue in 2020 to seven figures in 2021.
Weaknesses
- The generic name every makes it hard to find; the raw data show only about 10 searches per month.
- According to markteinblicke, every. was not yet profitable in 2022 because it was investing in growth.
Opportunities
- According to Handelsblatt, every. benefits from both the vegan trend and the trend toward quick preparation.
- B2B partnerships with sports clubs, studios and workplace catering widen its sales channels, according to vegconomist.
Threats
- Meal kit providers such as HelloFresh and frozen brands in retail compete for the same customers.
- Frozen shipping with dry ice accounts for about a quarter of each meal's CO2 footprint, according to markteinblicke.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Handelsblatt: Tiefkühl-Start-up Every Foods (29.09.2022)
- TK-Report: Every. Foods expandiert in die Schweiz
- markteinblicke: Das Start-up Every (Mai 2022)
- vegconomist: Interview mit der Every. GmbH (Oktober 2024)
- every. Impressum
- every. Über uns
- every. Startseite (Preise, Bewertungen)
- every. Store Finder
- North Data: Every. GmbH
Frequently asked questions about everyfoods
How much revenue does everyfoods make?
everyfoods generated achtstellig (Plan laut Handelsblatt) in revenue in 2022 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded everyfoods?
everyfoods was founded in 2020 by Benjamin Ahlers and Casimir Rob. The company is based in Berlin.
Was everyfoods on Die Höhle der Löwen?
No, everyfoods did not appear on the German TV show Die Höhle der Löwen.
How much does everyfoods spend on marketing?
everyfoods does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less everyfoods has to pay for each visit.
How much revenue does everyfoods make through Google?
The model estimate combines brand searches and organic traffic of everyfoods with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know everyfoods) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of everyfoods be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of everyfoods after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for everyfoods.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.