Brand profile · Germany
everdrop Revenue, search volume and competitors 2026
Munich-based sustainability DTC brand for cleaning products, stagnating at around €28 million for three years.
Fact sheet
- Founded
- 2019
- Founders
- David Löwe, Christian Becker, Daniel Schmitt-Haverkamp
- Headquarters
- München
- Company
- everdrop GmbH
- Employees
- ca. 150 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Sofina, Lombard Odier Impact Fund, TriplePoint Capital, Felix Capital, HV Capital, Vorwerk Ventures, Christoph Behn (Better Ventures), Business Angels
- Funding rounds
- 2020: Pre-Seed, hoher sechsstelliger Betrag; 2021: Seed/Series A, niedriger achtstelliger Betrag; 2022: Series B, 80 million € (Eigen- und Fremdkapital)
Background and milestones
everdrop was created in Munich in October 2019 with the idea of selling cleaning and care products as tabs and powders instead of in plastic bottles. Customers mix the products at home with tap water in reusable spray bottles.
- 2019
Founded in Munich by David Löwe and Chris Becker.
- 2020
First financing from business angels in the high six-figure range.
- 2021
Retail launch at dm, Rossmann and Müller (from March) plus a million-euro financing.
- 2022
Series B of 80 million EUR (equity and debt) led by Sofina.
- 2023
B Corp certification in May.
SWOT analysis of everdrop
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well funded: about 98 million EUR raised in total, including an 80 million EUR Series B in 2022.
- Presence in drugstore retail at dm, Rossmann and Müller extends reach beyond the own shop.
Weaknesses
- Revenue has stalled at about 27 to 28 million EUR (2024 and 2025) after 300 percent growth in 2022.
- High losses in the years following the Series B.
Opportunities
- Expansion into further European markets beyond DE, AT, CH, FR and IT.
- Sustainability and B Corp status appeal to a growing buyer group.
Threats
- Strong price pressure from private labels and large household brands.
- Consumer advocates criticised the missing Blue Angel seal on the products.
What is behind the demand?
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Sources
- deutsche-startups.de Zahlencheck 05/2026
- Pitchdeck Magazin: everdrop
- Munich Startup: everdrop Series B 80 Mio. €
- Munich Startup: Pre-Seed everdrop
- deutsche-startups.de: everdrop
Frequently asked questions about everdrop
How much revenue does everdrop make?
everdrop generated around 28,2 million € in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded everdrop?
everdrop was founded in 2019 by David Löwe, Christian Becker and Daniel Schmitt-Haverkamp. The company is based in München.
Was everdrop on Die Höhle der Löwen?
No, everdrop did not appear on the German TV show Die Höhle der Löwen.
Is everdrop backed by venture capital?
Yes, everdrop is backed by venture capital. Investors include Sofina, Lombard Odier Impact Fund, TriplePoint Capital, Felix Capital, HV Capital, Vorwerk Ventures, Christoph Behn (Better Ventures) and Business Angels. Known funding rounds: 2020: Pre-Seed, hoher sechsstelliger Betrag; 2021: Seed/Series A, niedriger achtstelliger Betrag; 2022: Series B, 80 million € (Eigen- und Fremdkapital).
How much does everdrop spend on marketing?
everdrop does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less everdrop has to pay for each visit.
How much revenue does everdrop make through Google?
The model estimate combines brand searches and organic traffic of everdrop with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know everdrop) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of everdrop be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of everdrop after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for everdrop.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.