Brand profile · Germany
everdrop Revenue, search volume and competitors 2026
Munich-based sustainability DTC brand for cleaning products, stagnating at around €28 million for three years.
Fact sheet
- Founded
- 2019
- Founders
- David Löwe, Christian Becker, Daniel Schmitt-Haverkamp
- Headquarters
- München
- Company
- everdrop GmbH
- Employees
- ca. 150 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Sofina, Lombard Odier Impact Fund, TriplePoint Capital, Felix Capital, HV Capital, Vorwerk Ventures, Christoph Behn (Better Ventures), Business Angels
- Funding rounds
- 2020: Pre-Seed, hoher sechsstelliger Betrag; 2021: Seed/Series A, niedriger achtstelliger Betrag; 2022: Series B, 80 million € (Eigen- und Fremdkapital)
everdrop search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 60,500 | +22 % |
| Jun 2026 | 49,500 | -18 % |
| May 2026 | 60,500 | 0 % |
| Apr 2026 | 60,500 | -18 % |
| Mar 2026 | 74,000 | +22 % |
| Feb 2026 | 60,500 | -18 % |
| Jan 2026 | 74,000 | +49 % |
| Dec 2025 | 49,500 | 0 % |
| Nov 2025 | 49,500 | +22 % |
| Oct 2025 | 40,500 | 0 % |
| Sep 2025 | 40,500 | 0 % |
| Aug 2025 | 40,500 | +22 % |
| Jul 2025 | 33,100 | +22 % |
| Jun 2025 | 27,100 | 0 % |
| May 2025 | 27,100 | 0 % |
| Apr 2025 | 27,100 | 0 % |
| Mar 2025 | 27,100 | 0 % |
| Feb 2025 | 27,100 | -33 % |
| Jan 2025 | 40,500 | +49 % |
| Dec 2024 | 27,100 | -18 % |
| Nov 2024 | 33,100 | 0 % |
| Oct 2024 | 33,100 | 0 % |
| Sep 2024 | 33,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
everdrop competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 4 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
SEO and visibility data for everdrop (everdrop.de)
everdrop.de reaches an Online Presence Score of 67/100, an estimated 231,265 organic visits per month and 6,909 ranking keywords.
Around 60,500 brand searches per month compare with an estimated 231,265 organic visits. Brand searches equal 26 % of organic traffic. The visibility of everdrop is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
In the Home & Living niche, everdrop ranks 1 of 6 brands with visibility data by Online Presence Score.
Comparison with competitors in Home & Living
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| everdrop | 67 | 231,265 | 6,909 | 1,090 | 49 |
| misspompadour | – | 274,051 | – | – | – |
| Bett1 | – | 262,144 | – | – | – |
| motelamiio | – | 105,590 | – | – | – |
| HAY | – | 15,943 | – | – | – |
| Tekla | – | 5,196 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
everdrop was created in Munich in October 2019 with the idea of selling cleaning and care products as tabs and powders instead of in plastic bottles. Customers mix the products at home with tap water in reusable spray bottles.
- 2019
Founded in Munich by David Löwe and Chris Becker.
- 2020
First financing from business angels in the high six-figure range.
- 2021
Retail launch at dm, Rossmann and Müller (from March) plus a million-euro financing.
- 2022
Series B of 80 million EUR (equity and debt) led by Sofina.
- 2023
B Corp certification in May.
SWOT analysis of everdrop
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well funded: about 98 million EUR raised in total, including an 80 million EUR Series B in 2022.
- Presence in drugstore retail at dm, Rossmann and Müller extends reach beyond the own shop.
Weaknesses
- Revenue has stalled at about 27 to 28 million EUR (2024 and 2025) after 300 percent growth in 2022.
- High losses in the years following the Series B.
Opportunities
- Expansion into further European markets beyond DE, AT, CH, FR and IT.
- Sustainability and B Corp status appeal to a growing buyer group.
Threats
- Strong price pressure from private labels and large household brands.
- Consumer advocates criticised the missing Blue Angel seal on the products.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- deutsche-startups.de Zahlencheck 05/2026
- Pitchdeck Magazin: everdrop
- Munich Startup: everdrop Series B 80 Mio. €
- Munich Startup: Pre-Seed everdrop
- deutsche-startups.de: everdrop
Frequently asked questions about everdrop
How much revenue does everdrop make?
everdrop generated around 28,2 million € in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for everdrop?
In Jul 2026, everdrop was searched about 60,500 times per month on Google Germany, +95.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of everdrop?
In the Home & Living niche, everdrop ranks 4 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded everdrop?
everdrop was founded in 2019 by David Löwe, Christian Becker and Daniel Schmitt-Haverkamp. The company is based in München.
Was everdrop on Die Höhle der Löwen?
No, everdrop did not appear on the German TV show Die Höhle der Löwen.
Is everdrop backed by venture capital?
Yes, everdrop is backed by venture capital. Investors include Sofina, Lombard Odier Impact Fund, TriplePoint Capital, Felix Capital, HV Capital, Vorwerk Ventures, Christoph Behn (Better Ventures) and Business Angels. Known funding rounds: 2020: Pre-Seed, hoher sechsstelliger Betrag; 2021: Seed/Series A, niedriger achtstelliger Betrag; 2022: Series B, 80 million € (Eigen- und Fremdkapital).
How much does everdrop spend on marketing?
everdrop does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less everdrop has to pay for each visit.
How much revenue does everdrop make through Google?
The model estimate combines brand searches and organic traffic of everdrop with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know everdrop) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of everdrop be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of everdrop.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for everdrop.