Brand profile · Germany
emma&noah Revenue, search volume and competitors 2026
Düsseldorf baby brand (2018) for sleeping bags, merino clothing and play blankets from natural materials, German Design Award 2019.
Fact sheet
- Founded
- 2018
- Founders
- Aline Gallois-Trautmann, Fabian Bitta
- Headquarters
- Düsseldorf
- Company
- Emma & Noah GmbH
- Employees
- ca. 12 (Website, Jahr unbekannt)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Aline and Fabian wanted to promote conscious consumption and move away from fast fashion. This led to a baby brand focused on quality, natural and organic materials and sustainable production instead of cheap mass goods.
- 2019
German Design Award.
- 2020
The sleeping bag with feet becomes a bestseller.
- 2021
Forest protection partnership with Planted.
- 2023
Expansion of physical retail.
- 2024
More than 100,000 Instagram followers.
SWOT analysis of emma&noah
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear focus on baby sleep, with sleeping bags that became a bestseller in 2020.
- Design reputation through the German Design Award 2019.
- Distribution via its own shop and specialist retail such as baby-walz.
Weaknesses
- Narrow core range around baby essentials, strongly dependent on life stage.
- No published revenue figures, and total assets were slightly below the 2022 level in the latest year.
Opportunities
- Growing demand for natural and organic materials in baby products.
- Expansion of physical retail since 2023.
Threats
- Baby essentials are a competitive market with many brands and marketplace sellers.
- Dependence on retail partners and their terms.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about emma&noah
How much revenue does emma&noah make?
There are no documented revenue figures for emma&noah. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded emma&noah?
emma&noah was founded in 2018 by Aline Gallois-Trautmann and Fabian Bitta. The company is based in Düsseldorf.
Was emma&noah on Die Höhle der Löwen?
No, emma&noah did not appear on the German TV show Die Höhle der Löwen.
How much does emma&noah spend on marketing?
emma&noah does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less emma&noah has to pay for each visit.
How much revenue does emma&noah make through Google?
The model estimate combines brand searches and organic traffic of emma&noah with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know emma&noah) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of emma&noah be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of emma&noah after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for emma&noah.
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