Brand profile · Germany
Ember Revenue, search volume and competitors 2026
US brand of heated smart mugs with temperature control, founded in 2012 by Clay Alexander, VC-funded, with an EU shop in German.
Fact sheet
- Founded
- 2012
- Founder
- Clay Alexander
- Headquarters
- Kalifornien, USA
- Company
- Ember Technologies, Inc.
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Funding rounds
- 2017: Series C, 13 million US-$; Series E, 23,5 million US-$
Background and milestones
Clay Alexander says he dreamed of a coffee cup that keeps the drink warm. After years of prototypes and engineering, the Ember Mug emerged as the first mug with temperature control. The company wants the technology to stay invisible so the mug feels like an ordinary vessel.
- 2016
First temperature-adjustable mug released, 8.5 million USD raised to date.
- 2017
Series C of 13 million USD.
SWOT analysis of Ember
Editorial assessment based on the sources listed and the radar data.
Strengths
- The Ember Mug is regarded as the first mug with temperature control, giving the brand a clear product core.
- Several funding rounds, including a 13 million USD Series C, support development.
Weaknesses
- The products are in the premium segment and depend on battery and app.
Opportunities
- A German-language EU shop and about 5,400 monthly brand searches offer growth in the DACH region.
Threats
- Copycats and cheap heated mugs put pressure on prices.
- The generic brand name makes it harder to be found in search engines.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Ember
How much revenue does Ember make?
There are no documented revenue figures for Ember. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Ember?
Ember was founded in 2012 by Clay Alexander. The company is based in Kalifornien, USA.
Was Ember on Die Höhle der Löwen?
No, Ember did not appear on the German TV show Die Höhle der Löwen.
Is Ember backed by venture capital?
Yes, Ember is backed by venture capital. Known funding rounds: 2017: Series C, 13 million US-$; Series E, 23,5 million US-$.
How much does Ember spend on marketing?
Ember does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Ember has to pay for each visit.
How much revenue does Ember make through Google?
The model estimate combines brand searches and organic traffic of Ember with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Ember) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Ember be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Ember after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Ember.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.