Brand profile · Germany

Ember Revenue, search volume and competitors 2026

Lifestyle · eu.ember.com ·

US brand of heated smart mugs with temperature control, founded in 2012 by Clay Alexander, VC-funded, with an EU shop in German.

Fact sheet

Founded
2012
Founder
Clay Alexander
Headquarters
Kalifornien, USA
Company
Ember Technologies, Inc.
Die Höhle der Löwen (German TV show)
Did not appear
Funding
Venture capital backed
Funding rounds
2017: Series C, 13 million US-$; Series E, 23,5 million US-$
Search volume per month
5,400
Jul 2026 · Germany · latest month may be provisional
Demand compared with last year
-6.5 %
Last 3 months compared with the same months last year May 2026 – Jul 2026 / May 2025 – Jul 2025

Ember search volume over time (23 Months, Sep 2024 – Jul 2026)

Monthly figures and further comparisons
Last 3 months compared
-12.1 %
Last 3 months compared with the previous 3 months
Latest month compared with average
-12.9 %
Compared with the 3-month average. Particularly sensitive to provisional data.
MonthSearch volumeChange
Jul 20265,400 0 %
Jun 20265,400 -18 %
May 20266,600 0 %
Apr 20266,600 0 %
Mar 20266,600 0 %
Feb 20266,600 0 %
Jan 20266,600 0 %
Dec 20256,600 0 %
Nov 20256,600 0 %
Oct 20256,600 +22 %
Sep 20255,400 0 %
Aug 20255,400 -18 %
Jul 20256,600 0 %
Jun 20256,600 +22 %
May 20255,400 0 %
Apr 20255,400 -18 %
Mar 20256,600 +22 %
Feb 20255,400 -33 %
Jan 20258,100 +50 %
Dec 20245,400 0 %
Nov 20245,400 0 %
Oct 20245,400 0 %
Sep 20245,400 –

Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.

Ember competitors: ranking per niche

Rank by brand search volume in the last month among all brands of the niche in the radar.

Lifestyle Rank 16 of 48

#BrandSearch volumeTrend
1 teveo 246,000 +6.5 %
2 ouraring 165,000 +11.0 %
3 airup 90,500 -17.7 %
4 rimowa 90,500 -12.6 %
5 sheko 90,500 +6.5 %
6 Blackroll 74,000 +13.8 %
7 holzkern 60,500 0.0 %
8 rhinoshield 49,500 -12.9 %
9 eightsleep 18,100 +67.6 %
10 Asket 12,100 -23.9 %
16 Ember 5,400 -12.9 %

All brands in Lifestyle →

Background and milestones

Clay Alexander says he dreamed of a coffee cup that keeps the drink warm. After years of prototypes and engineering, the Ember Mug emerged as the first mug with temperature control. The company wants the technology to stay invisible so the mug feels like an ordinary vessel.

  1. 2016

    First temperature-adjustable mug released, 8.5 million USD raised to date.

  2. 2017

    Series C of 13 million USD.

SWOT analysis of Ember

Editorial assessment based on the sources listed and the radar data.

Strengths

  • The Ember Mug is regarded as the first mug with temperature control, giving the brand a clear product core.
  • Several funding rounds, including a 13 million USD Series C, support development.

Weaknesses

  • The products are in the premium segment and depend on battery and app.

Opportunities

  • A German-language EU shop and about 5,400 monthly brand searches offer growth in the DACH region.

Threats

  • Copycats and cheap heated mugs put pressure on prices.
  • The generic brand name makes it harder to be found in search engines.

What is behind the demand?

Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.

antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.

Frequently asked questions about Ember

How much revenue does Ember make?

There are no documented revenue figures for Ember. After login, the brand profile shows a model estimate of organic revenue based on 5,400 brand searches per month, split into brand and non-brand.

How many people search for Ember?

In Jul 2026, Ember was searched about 5,400 times per month on Google Germany, -6.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.

Who are the competitors of Ember?

In the Lifestyle niche, Ember ranks 16 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.

Who founded Ember?

Ember was founded in 2012 by Clay Alexander. The company is based in Kalifornien, USA.

Was Ember on Die Höhle der Löwen?

No, Ember did not appear on the German TV show Die Höhle der Löwen.

Is Ember backed by venture capital?

Yes, Ember is backed by venture capital. Known funding rounds: 2017: Series C, 13 million US-$; Series E, 23,5 million US-$.

How much does Ember spend on marketing?

Ember does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Ember has to pay for each visit.

How much revenue does Ember make through Google?

The model estimate combines brand searches and organic traffic of Ember with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Ember) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of Ember be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Ember after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Ember.