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Brand profile · Germany

elevateclo Revenue, search volume and competitors 2026

Watchlist

· Elevate Clothing GmbH has been in liquidation since June 2024. In September 2024 the Charlottenburg local court ordered protective measures (case 36e IN 6062/24), which were lifted again in October 2024; the shop is still online and the legal notice names the GmbH in liquidation with a liquidator.

Berlin streetwear label (2018) co-founded by YouTuber EliasN97; Elevate Clothing GmbH has been in liquidation since 2024, while the shop stays online.

Fact sheet

Founded
2018
Founders
Elias Nerlich, Sidney Eweka, Stepan Timoshin
Headquarters
Berlin
Company
Elevate Clothing GmbH i. L.
Die Höhle der Löwen (German TV show)
Did not appear
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

The three founders started ELEVATE in Berlin in 2018; by their own account a passion for sneakers quickly turned into a business. Elias Nerlich's reach as YouTuber EliasN97 made the label known in the streetwear scene.

  1. 2018

    Label founded in Berlin.

  2. 2020

    Elevate Clothing GmbH entered in the commercial register (September).

  3. 2024

    Liquidation of the GmbH (June), announced by the founders in September.

  4. 2024

    Protective measures by the Charlottenburg court on 12 Sep, lifted on 7 Oct.

SWOT analysis of elevateclo

Editorial assessment based on the sources listed and the radar data.

Strengths

  • The Instagram account @elevateberlin reaches about 435,000 followers.
  • The brand cites more than 500,000 customers.
  • Besides the online shop it runs its own store in Berlin.

Weaknesses

  • The operating company has been in liquidation since 2024.
  • According to EarlyGame, customers reported delivery delays and open orders in 2024.

Opportunities

  • The large social media reach could be used by a buyer of the brand rights; no takeover is documented.
  • The range has expanded into perfume and accessories and is not limited to apparel.

Threats

  • The brand's future is uncertain due to the liquidation.
  • Demand depended on the founders' reach, and according to EarlyGame they had already stopped promoting it.
  • The influencer streetwear segment is highly competitive.

What is behind the demand?

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Sources

Frequently asked questions about elevateclo

How much revenue does elevateclo make?

elevateclo generated over 10 million € pro Jahr (laut EarlyGame) in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.

Who founded elevateclo?

elevateclo was founded in 2018 by Elias Nerlich, Sidney Eweka and Stepan Timoshin. The company is based in Berlin.

Was elevateclo on Die Höhle der Löwen?

No, elevateclo did not appear on the German TV show Die Höhle der Löwen.

How much does elevateclo spend on marketing?

elevateclo does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less elevateclo has to pay for each visit.

How much revenue does elevateclo make through Google?

The model estimate combines brand searches and organic traffic of elevateclo with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know elevateclo) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of elevateclo be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of elevateclo after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for elevateclo.

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