Brand profile · Germany
eightsleep Revenue, search volume and competitors 2026
US sleep technology maker (Pod) that also ships to Germany via its EU shop.
Fact sheet
- Founded
- 2014
- Founders
- Matteo Franceschetti, Massimo Andreasi Bassi, Alex Zatarain
- Headquarters
- New York (USA)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Valor Equity Partners, Founders Fund, HSG (HealthSpan Growth), Tether Investments
- Funding rounds
- 2021: Series C, 86 million US-Dollar; 2025: Series D, 100 million US-Dollar; 2026: Erweiterung Series D, 50 million US-Dollar
eightsleep search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 18,100 | 0 % |
| Jun 2026 | 18,100 | +83 % |
| May 2026 | 9,900 | +125 % |
| Apr 2026 | 4,400 | +22 % |
| Mar 2026 | 3,600 | 0 % |
| Feb 2026 | 3,600 | -33 % |
| Jan 2026 | 5,400 | -18 % |
| Dec 2025 | 6,600 | -33 % |
| Nov 2025 | 9,900 | 0 % |
| Oct 2025 | 9,900 | +22 % |
| Sep 2025 | 8,100 | 0 % |
| Aug 2025 | 8,100 | -33 % |
| Jul 2025 | 12,100 | +49 % |
| Jun 2025 | 8,100 | +23 % |
| May 2025 | 6,600 | +83 % |
| Apr 2025 | 3,600 | 0 % |
| Mar 2025 | 3,600 | -18 % |
| Feb 2025 | 4,400 | 0 % |
| Jan 2025 | 4,400 | 0 % |
| Dec 2024 | 4,400 | +22 % |
| Nov 2024 | 3,600 | -18 % |
| Oct 2024 | 4,400 | 0 % |
| Sep 2024 | 4,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
eightsleep competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Background and milestones
- 2021
Series C of 86 million US dollars.
- 2025
Series D of 100 million US dollars; according to Crunchbase free cash flow positive the same year.
- 2026
A further 50 million US dollars at a 1.5 billion US dollar valuation led by Tether Investments.
SWOT analysis of eightsleep
Editorial assessment based on the sources listed and the radar data.
Strengths
- Venture funding provides substantial means for product development and expansion.
- An EU shop with euro prices and delivery to Germany lowers the purchase barrier.
- With about 18,100 monthly searches the brand is already known in Germany.
Weaknesses
- The Pod starts at 2,199 euros, which limits the target group.
- Revenue and headcount figures are not publicly documented.
Opportunities
- Sleep and health data is a growing consumer topic.
- Expansion into more countries is an explicit part of the strategy according to funding announcements.
Threats
- High-priced electronics compete with cheaper sleep wearables and mattress brands.
- Direct-to-consumer sales without local retail make the brand dependent on its own online visibility.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about eightsleep
How much revenue does eightsleep make?
There are no documented revenue figures for eightsleep. After login, the brand profile shows a model estimate of organic revenue based on 18,100 brand searches per month, split into brand and non-brand.
How many people search for eightsleep?
In Jul 2026, eightsleep was searched about 18,100 times per month on Google Germany, +72.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of eightsleep?
In the Lifestyle niche, eightsleep ranks 9 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded eightsleep?
eightsleep was founded in 2014 by Matteo Franceschetti, Massimo Andreasi Bassi and Alex Zatarain. The company is based in New York (USA).
Was eightsleep on Die Höhle der Löwen?
No, eightsleep did not appear on the German TV show Die Höhle der Löwen.
Is eightsleep backed by venture capital?
Yes, eightsleep is backed by venture capital. Investors include Valor Equity Partners, Founders Fund, HSG (HealthSpan Growth) and Tether Investments. Known funding rounds: 2021: Series C, 86 million US-Dollar; 2025: Series D, 100 million US-Dollar; 2026: Erweiterung Series D, 50 million US-Dollar.
How much does eightsleep spend on marketing?
eightsleep does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less eightsleep has to pay for each visit.
How much revenue does eightsleep make through Google?
The model estimate combines brand searches and organic traffic of eightsleep with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know eightsleep) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of eightsleep be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of eightsleep after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for eightsleep.