Brand profile · Germany
edubily Revenue, search volume and competitors 2026
Biochemistry-focused supplement brand, ~34 Mio. € (2024).
Fact sheet
- Founded
- 2015
- Founders
- Christoph Michalk, Philipp Böhm
- Headquarters
- Wallerfangen
- Company
- edubily GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Biochemist Chris Michalk and sports journalist Phil Böhm both had health issues of their own (a metabolic disorder, digestive problems) and researched independently. They documented their findings on the blog edubily, whose name combines education and biology, and built a supplement brand from it.
- 2015
edubily GmbH founded (1 July) and launch of the supplements.
- 2024
Total assets rise from about EUR 0.4 million (2019) to about EUR 3.4 million (2024) according to the company register.
SWOT analysis of edubily
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 22,200 brand searches per month in Germany.
- Scientific positioning: according to AFS Akademie five scientists work in the team, production in Germany.
- Self-financed growth; the founders bought out an early third partner themselves according to AFS Akademie.
Weaknesses
- Strong dependence on the founders' personalities and the brand's educational image.
Opportunities
- Partnerships with sports federations such as the German Handball Association and the German Hockey Association.
- Expansion of the performance line for elite athletes.
Threats
- Strong competition in the supplement market, including More Nutrition and ESN.
- Strict regulation of health claims for food supplements.
What is behind the demand?
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Sources
Frequently asked questions about edubily
How much revenue does edubily make?
edubily generated around 33,7 million € in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded edubily?
edubily was founded in 2015 by Christoph Michalk and Philipp Böhm. The company is based in Wallerfangen.
Was edubily on Die Höhle der Löwen?
No, edubily did not appear on the German TV show Die Höhle der Löwen.
Is edubily backed by venture capital?
No, according to available information edubily has grown without venture capital (bootstrapped).
How much does edubily spend on marketing?
edubily does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less edubily has to pay for each visit.
How much revenue does edubily make through Google?
The model estimate combines brand searches and organic traffic of edubily with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know edubily) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of edubily be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of edubily after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for edubily.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.