Brand profile · Germany
duschbrocken Revenue, search volume and competitors 2026
Stuttgart brand for solid, plastic-free shower and hair soap, founded in 2018, appeared on Die Höhle der Löwen in 2020 with an offer from Ralf Dümmel.
Fact sheet
- Founded
- 2018
- Founders
- Johannes Lutz, Christoph Lung
- Headquarters
- Stuttgart
- Employees
- ca. 25 (laut Podcast 2023)
- Die Höhle der Löwen (German TV show)
- Yes, season 7 (2020)
- Deal on the show
- Yes
- Investors on the show
- Ralf Dümmel
- Funding
- Bootstrapped (no venture capital)
- Funding rounds
- 2018: Crowdfunding, 50.000 €
duschbrocken search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 9,900 | -33 % |
| Jun 2026 | 14,800 | +49 % |
| May 2026 | 9,900 | 0 % |
| Apr 2026 | 9,900 | 0 % |
| Mar 2026 | 9,900 | 0 % |
| Feb 2026 | 9,900 | -18 % |
| Jan 2026 | 12,100 | -18 % |
| Dec 2025 | 14,800 | 0 % |
| Nov 2025 | 14,800 | +22 % |
| Oct 2025 | 12,100 | 0 % |
| Sep 2025 | 12,100 | -18 % |
| Aug 2025 | 14,800 | +22 % |
| Jul 2025 | 12,100 | -18 % |
| Jun 2025 | 14,800 | 0 % |
| May 2025 | 14,800 | +22 % |
| Apr 2025 | 12,100 | -18 % |
| Mar 2025 | 14,800 | +22 % |
| Feb 2025 | 12,100 | 0 % |
| Jan 2025 | 12,100 | -18 % |
| Dec 2024 | 14,800 | -18 % |
| Nov 2024 | 18,100 | +22 % |
| Oct 2024 | 14,800 | 0 % |
| Sep 2024 | 14,800 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
duschbrocken competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 8 of 38
Personal Care Rank 15 of 60
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Doonails | 165,000 | +6.5 % |
| 2 | glow25 | 49,500 | -12.9 % |
| 3 | rosental | 49,500 | +70.1 % |
| 4 | bite | 27,100 | +13.7 % |
| 5 | mate | 27,100 | -12.9 % |
| 6 | Typology | 27,100 | -24.8 % |
| 7 | mybacs | 22,200 | -6.9 % |
| 8 | colibri skincare | 18,100 | +6.5 % |
| 9 | pomelo | 18,100 | -28.9 % |
| 10 | yepoda | 18,100 | -1.5 % |
| 15 | duschbrocken | 9,900 | -14.2 % |
Background and milestones
Johannes Lutz and Christoph Lung met on a world trip in 2017. When shampoo leaked in the jungle, the idea of a solid 2-in-1 product was born. They financed the start through crowdfunding.
- 2018
Founding and successful crowdfunding (50,000 EUR).
- 2020
Appearance on Die Höhle der Löwen, counter-offer from Ralf Dümmel.
- 2023
About 5 million EUR revenue and 25 employees according to a podcast interview.
SWOT analysis of duschbrocken
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand has over 250,000 customers and more than 15,000 reviews according to the shop.
- The Die Höhle der Löwen appearance brought public awareness and retail presence.
Weaknesses
- The core product, solid soap, is easy to imitate.
- Public statements about the DHDL deal are contradictory.
Opportunities
- Plastic-free care is a growing topic and allows product extensions such as toothpaste and deodorant.
- With about 9,900 brand searches per month there is measurable brand demand.
Threats
- In the solid care niche, drugstore private labels and other soap labels compete.
- Dependence on Amazon and a few retail partners can pressure margins.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Duschbrocken Shop: 250.000 Kunden, 15.000 Bewertungen, Sortiment, Versand ab 39 €
- DHDL.info: Staffel 7, Folge 7, 21.04.2020, Gegenangebot Dümmel 250.000 € für 25 %
- die-hoehle-der-loewen.de: Staffel 7, 2020, Forderung 250.000 € für 10 %
- FAU: Alumnus sichert sich Deal mit Ralf Dümmel, Startphase
- gruender.de: Gründer-Geheimnis Duschbrocken, Crowdfunding 50.000 €, ohne externe Investoren
- Startup Stuttgart: Sitz Stuttgart, Produktion, Dümmel-Deal
- Pitchdeck-Magazin: DHDL-Deals, 5 Mio. € Umsatz und 25 Mitarbeiter (Podcast 2023)
Frequently asked questions about duschbrocken
How much revenue does duschbrocken make?
duschbrocken generated around 5 million € in revenue in 2023 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for duschbrocken?
In Jul 2026, duschbrocken was searched about 9,900 times per month on Google Germany, -17.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of duschbrocken?
In the Home & Living niche, duschbrocken ranks 8 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded duschbrocken?
duschbrocken was founded in 2018 by Johannes Lutz and Christoph Lung. The company is based in Stuttgart.
Was duschbrocken on Die Höhle der Löwen?
Yes, duschbrocken appeared on the German TV show Die Höhle der Löwen in season 7 (2020). The show ended with a deal with Ralf Dümmel.
Is duschbrocken backed by venture capital?
No, according to available information duschbrocken has grown without venture capital (bootstrapped).
How much does duschbrocken spend on marketing?
duschbrocken does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less duschbrocken has to pay for each visit.
How much revenue does duschbrocken make through Google?
The model estimate combines brand searches and organic traffic of duschbrocken with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know duschbrocken) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of duschbrocken be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of duschbrocken after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for duschbrocken.