Brand profile · Germany
drsquatch Revenue, search volume and competitors 2026
AcquiredUS natural personal care brand for men with soaps and deodorant, bought by Unilever in 2025, with a German-language EU shop.
Fact sheet
- Founded
- 2013
- Founder
- Jack Haldrup
- Headquarters
- Los Angeles
- Company
- Dr. Squatch LLC
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Summit Partners, Unilever
drsquatch search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 4,400 | 0 % |
| Jun 2026 | 4,400 | -19 % |
| May 2026 | 5,400 | 0 % |
| Apr 2026 | 5,400 | 0 % |
| Mar 2026 | 5,400 | 0 % |
| Feb 2026 | 5,400 | 0 % |
| Jan 2026 | 5,400 | 0 % |
| Dec 2025 | 5,400 | -18 % |
| Nov 2025 | 6,600 | 0 % |
| Oct 2025 | 6,600 | +22 % |
| Sep 2025 | 5,400 | -18 % |
| Aug 2025 | 6,600 | 0 % |
| Jul 2025 | 6,600 | -45 % |
| Jun 2025 | 12,100 | +49 % |
| May 2025 | 8,100 | +50 % |
| Apr 2025 | 5,400 | 0 % |
| Mar 2025 | 5,400 | 0 % |
| Feb 2025 | 5,400 | -18 % |
| Jan 2025 | 6,600 | -19 % |
| Dec 2024 | 8,100 | -18 % |
| Nov 2024 | 9,900 | 0 % |
| Oct 2024 | 9,900 | +22 % |
| Sep 2024 | 8,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
drsquatch competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 17 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 17 | drsquatch | 4,400 | -13.2 % |
Personal Care Rank 22 of 60
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Doonails | 165,000 | +6.5 % |
| 2 | glow25 | 49,500 | -12.9 % |
| 3 | rosental | 49,500 | +70.1 % |
| 4 | bite | 27,100 | +13.7 % |
| 5 | mate | 27,100 | -12.9 % |
| 6 | Typology | 27,100 | -24.8 % |
| 7 | mybacs | 22,200 | -6.9 % |
| 8 | colibri skincare | 18,100 | +6.5 % |
| 9 | pomelo | 18,100 | -28.9 % |
| 10 | yepoda | 18,100 | -1.5 % |
| 22 | drsquatch | 4,400 | -13.2 % |
Background and milestones
Jack Haldrup founded the brand in San Diego in 2013 with the aim of offering men natural soaps instead of conventional shower products. A Kickstarter campaign in 2016 helped growth.
- 2016
Kickstarter campaign.
- 2021
TikTok marketing and Super Bowl ad; revenue about 100 million USD.
- 2025
Unilever acquires the brand for about 1.5 billion USD from Summit Partners.
SWOT analysis of drsquatch
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong brand awareness in the US through social media and Super Bowl advertising.
- Revenue of more than 400 million USD before the acquisition.
Weaknesses
- In Germany served only through an international EU shop; price level and shipping routes unclear.
Opportunities
- Unilever brings distribution and resources for expansion in Europe.
- Natural cosmetics trend in men's grooming.
Threats
- Strong competition from drugstore brands and established men's grooming brands.
- Dependence on the subscription model and online advertising.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about drsquatch
How much revenue does drsquatch make?
drsquatch generated over 400 million $ in revenue in 2025 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for drsquatch?
In Jul 2026, drsquatch was searched about 4,400 times per month on Google Germany, -47.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of drsquatch?
In the Lifestyle niche, drsquatch ranks 17 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded drsquatch?
drsquatch was founded in 2013 by Jack Haldrup. The company is based in Los Angeles.
Was drsquatch on Die Höhle der Löwen?
No, drsquatch did not appear on the German TV show Die Höhle der Löwen.
Is drsquatch backed by venture capital?
Yes, drsquatch is backed by venture capital. Investors include Summit Partners and Unilever.
How much does drsquatch spend on marketing?
drsquatch does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less drsquatch has to pay for each visit.
How much revenue does drsquatch make through Google?
The model estimate combines brand searches and organic traffic of drsquatch with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know drsquatch) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of drsquatch be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of drsquatch after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for drsquatch.