Brand profile · Germany
dropz Revenue, search volume and competitors 2026
Swiss foodtech startup with flavour drops and coffee cubes for water, VC-funded and shipping to Germany, reportedly larger in Germany than in Switzerland.
Fact sheet
- Founded
- 2021
- Founders
- Zafar Hasher, Sabrina Balestra
- Headquarters
- Mägenwil (Aargau)
- Company
- dropz AG
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Oyster Bay Venture Capital, Backbone Ventures, Roland Brack, Redalpine, Daniel Gutenberg
- Funding rounds
- 2021: Seed, ca. 2,5 million CHF; 2024: Seed (Redalpine), mittlerer siebenstelliger Betrag
Background and milestones
Zafar Hasher started dropz as a foodtech project for flavoured water made from pressed fruits and herbs. Sales began in January 2021, initially only in Switzerland. Sabrina Balestra joined as co-founder in 2023.
- 2021
Market launch in Switzerland, seed round of about CHF 2.5 million led by Oyster Bay.
- 2024
Break-even reached, seed round in the mid-seven-figure range with Redalpine, Germany larger than Switzerland in revenue.
SWOT analysis of dropz
Editorial assessment based on the sources listed and the radar data.
Strengths
- Break-even reached and over 100,000 customers according to Startupticker (2024).
- Well-known investors such as Oyster Bay, Backbone Ventures and Redalpine.
Weaknesses
- The product needs explaining and relies heavily on direct web shop sales.
Opportunities
- Germany is already the larger revenue market according to the founders, brand search volume about 1,300 per month.
- Expansion with Coffee Cubes and B2B customers.
Threats
- Strong competition from Air Up and other water flavouring providers.
- Name similarity to Sauberdropz may cause confusion in search.
What is behind the demand?
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Sources
Frequently asked questions about dropz
How much revenue does dropz make?
There are no documented revenue figures for dropz. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded dropz?
dropz was founded in 2021 by Zafar Hasher and Sabrina Balestra. The company is based in Mägenwil (Aargau).
Was dropz on Die Höhle der Löwen?
No, dropz did not appear on the German TV show Die Höhle der Löwen.
Is dropz backed by venture capital?
Yes, dropz is backed by venture capital. Investors include Oyster Bay Venture Capital, Backbone Ventures, Roland Brack, Redalpine and Daniel Gutenberg. Known funding rounds: 2021: Seed, ca. 2,5 million CHF; 2024: Seed (Redalpine), mittlerer siebenstelliger Betrag.
How much does dropz spend on marketing?
dropz does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less dropz has to pay for each visit.
How much revenue does dropz make through Google?
The model estimate combines brand searches and organic traffic of dropz with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know dropz) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of dropz be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of dropz after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for dropz.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.