Brand profile · Germany
cozy heaven Revenue, search volume and competitors 2026
Bedding brand made from TENCEL Lyocell (2022), sold via its own shop, Amazon and Otto, with over 50,000 customers by its own account.
Fact sheet
- Founded
- 2022
- Founders
- Linus Pfeil, Fabian Baumann, Thomas Röser
- Headquarters
- Berlin (zuvor Heidelberg)
- Company
- COZY HEAVEN GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Three friends from Heidelberg wanted to solve their own sleep problems, including night sweats and dust mite allergies. After tests with textile experts they chose Lyocell, which absorbs moisture better than cotton.
- 2022
Founded by three friends from Heidelberg.
- 2024
Over 50,000 customers by its own account, listed on Amazon and Otto.
- 2025
Change in management (Tijs Turkenburg from 12 Sep 2025, later Fabian Baumann according to North Data).
SWOT analysis of cozy heaven
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear product niche with TENCEL™ Lyocell and certifications (OEKO-TEX, TENCEL™).
- Multi-channel distribution via its own shop, Amazon and Otto.
- Over 50,000 customers within about two years by its own account.
Weaknesses
- No published revenue or funding data.
- Inconsistent statements on the trial period (30 versus 100 nights) and on management.
Opportunities
- Growing online demand for natural-fiber bedding.
- Range expansion, as the company purpose also lists homewear and decoration.
Threats
- Bedding is a mass market with strong competition on Amazon and Otto.
- Dependence on marketplaces with their fees and ranking rules.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about cozy heaven
How much revenue does cozy heaven make?
There are no documented revenue figures for cozy heaven. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded cozy heaven?
cozy heaven was founded in 2022 by Linus Pfeil, Fabian Baumann and Thomas Röser. The company is based in Berlin (zuvor Heidelberg).
Was cozy heaven on Die Höhle der Löwen?
No, cozy heaven did not appear on the German TV show Die Höhle der Löwen.
How much does cozy heaven spend on marketing?
cozy heaven does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less cozy heaven has to pay for each visit.
How much revenue does cozy heaven make through Google?
The model estimate combines brand searches and organic traffic of cozy heaven with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know cozy heaven) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of cozy heaven be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of cozy heaven after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for cozy heaven.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.