Brand profile · Germany
concrete jungle Revenue, search volume and competitors 2026
WatchlistFrankfurt label for handmade concrete jewelry (2016) and design award winner; a court notice on the GmbH has existed since February 2025.
Fact sheet
- Founded
- 2016
- Founders
- Madlen Thorwarth, Daniel Singh
- Headquarters
- Frankfurt am Main
- Company
- Concrete Jungle GmbH
- Employees
- 18 (Gründer.de, Jahr unbekannt)
- Funding
- Bootstrapped (no venture capital)
concrete jungle search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 880 | -32 % |
| Jun 2026 | 1,300 | +30 % |
| May 2026 | 1,000 | 0 % |
| Apr 2026 | 1,000 | 0 % |
| Mar 2026 | 1,000 | 0 % |
| Feb 2026 | 1,000 | 0 % |
| Jan 2026 | 1,000 | -38 % |
| Dec 2025 | 1,600 | 0 % |
| Nov 2025 | 1,600 | 0 % |
| Oct 2025 | 1,600 | 0 % |
| Sep 2025 | 1,600 | 0 % |
| Aug 2025 | 1,600 | 0 % |
| Jul 2025 | 1,600 | -16 % |
| Jun 2025 | 1,900 | 0 % |
| May 2025 | 1,900 | -21 % |
| Apr 2025 | 2,400 | -56 % |
| Mar 2025 | 5,400 | +86 % |
| Feb 2025 | 2,900 | -34 % |
| Jan 2025 | 4,400 | -33 % |
| Dec 2024 | 6,600 | -45 % |
| Nov 2024 | 12,100 | +124 % |
| Oct 2024 | 5,400 | 0 % |
| Sep 2024 | 5,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
concrete jungle competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Jewelry Rank 10 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Purelei | 201,000 | +6.3 % |
| 2 | paul hewitt | 9,900 | -6.9 % |
| 3 | paul valentine | 8,100 | -8.0 % |
| 4 | Sternglas | 5,400 | -6.9 % |
| 5 | Mejuri | 3,600 | -6.9 % |
| 6 | Monica Vinader | 2,900 | -2.2 % |
| 7 | oceanmata | 1,900 | -26.0 % |
| 8 | kendrascott | 1,600 | 0.0 % |
| 9 | Unimatic | 1,000 | 0.0 % |
| 10 | concrete jungle | 880 | -20.0 % |
Background and milestones
Madlen Thorwarth first worked with concrete in her 2012 diploma thesis, and the idea for concrete jewelry came in late 2014. After a test at a design market in 2015 she started as a GbR, and Daniel Singh later joined full time. Funding came from own income, a KfW loan and grants.
- 2015
First sales test of the concrete jewelry at a design market.
- 2016
Company founded in Frankfurt am Main (November 2016).
- 2018
Profitable since November 2018.
- 2019
German Design Award and Inhorgenta Award.
- 2022
Consolidation after a difficult 2021, partial short-time work, expansion from one to three concrete mixes.
- 2025
Frankfurt local court notice on the assets of the GmbH (case no. 810 IN 139/25 C).
SWOT analysis of concrete jungle
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distinct material concept: concrete jewelry from an own UHPC mix, made in-house in Frankfurt.
- Documented design reputation through the German Design Award and Inhorgenta Award in 2019.
- Built with own funds and, by its own account, profitable since November 2018.
Weaknesses
- Handcraft and a niche material limit scalability.
- In 2021 raw material shortages and the loss of Facebook targeting hit the business, and 2022 saw partial short-time work.
Opportunities
- Customization and new product lines were part of the repositioning according to the RKW article.
- Three concrete mixes instead of one reduce dependence on single suppliers.
Threats
- Dependence on paid social media advertising, mainly Facebook and Instagram.
- A court notice on the GmbH has existed since February 2025, and the domain redirects to a third-party site.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about concrete jungle
How much revenue does concrete jungle make?
There are no documented revenue figures for concrete jungle. After login, the brand profile shows a model estimate of organic revenue based on 880 brand searches per month, split into brand and non-brand.
How many people search for concrete jungle?
In Jul 2026, concrete jungle was searched about 880 times per month on Google Germany, -41.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of concrete jungle?
In the Jewelry niche, concrete jungle ranks 10 of 13 by brand search volume. The strongest competitors are Purelei, paul hewitt and paul valentine.
Who founded concrete jungle?
concrete jungle was founded in 2016 by Madlen Thorwarth and Daniel Singh. The company is based in Frankfurt am Main.
Is concrete jungle backed by venture capital?
No, according to available information concrete jungle has grown without venture capital (bootstrapped).
How much does concrete jungle spend on marketing?
concrete jungle does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less concrete jungle has to pay for each visit.
How much revenue does concrete jungle make through Google?
The model estimate combines brand searches and organic traffic of concrete jungle with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know concrete jungle) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of concrete jungle be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of concrete jungle after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for concrete jungle.