Brand profile · Germany
concrete jungle Revenue, search volume and competitors 2026
WatchlistFrankfurt label for handmade concrete jewelry (2016) and design award winner; a court notice on the GmbH has existed since February 2025.
Fact sheet
- Founded
- 2016
- Founders
- Madlen Thorwarth, Daniel Singh
- Headquarters
- Frankfurt am Main
- Company
- Concrete Jungle GmbH
- Employees
- 18 (Gründer.de, Jahr unbekannt)
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Madlen Thorwarth first worked with concrete in her 2012 diploma thesis, and the idea for concrete jewelry came in late 2014. After a test at a design market in 2015 she started as a GbR, and Daniel Singh later joined full time. Funding came from own income, a KfW loan and grants.
- 2015
First sales test of the concrete jewelry at a design market.
- 2016
Company founded in Frankfurt am Main (November 2016).
- 2018
Profitable since November 2018.
- 2019
German Design Award and Inhorgenta Award.
- 2022
Consolidation after a difficult 2021, partial short-time work, expansion from one to three concrete mixes.
- 2025
Frankfurt local court notice on the assets of the GmbH (case no. 810 IN 139/25 C).
SWOT analysis of concrete jungle
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distinct material concept: concrete jewelry from an own UHPC mix, made in-house in Frankfurt.
- Documented design reputation through the German Design Award and Inhorgenta Award in 2019.
- Built with own funds and, by its own account, profitable since November 2018.
Weaknesses
- Handcraft and a niche material limit scalability.
- In 2021 raw material shortages and the loss of Facebook targeting hit the business, and 2022 saw partial short-time work.
Opportunities
- Customization and new product lines were part of the repositioning according to the RKW article.
- Three concrete mixes instead of one reduce dependence on single suppliers.
Threats
- Dependence on paid social media advertising, mainly Facebook and Instagram.
- A court notice on the GmbH has existed since February 2025, and the domain redirects to a third-party site.
What is behind the demand?
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Sources
Frequently asked questions about concrete jungle
How much revenue does concrete jungle make?
There are no documented revenue figures for concrete jungle. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded concrete jungle?
concrete jungle was founded in 2016 by Madlen Thorwarth and Daniel Singh. The company is based in Frankfurt am Main.
Is concrete jungle backed by venture capital?
No, according to available information concrete jungle has grown without venture capital (bootstrapped).
How much does concrete jungle spend on marketing?
concrete jungle does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less concrete jungle has to pay for each visit.
How much revenue does concrete jungle make through Google?
The model estimate combines brand searches and organic traffic of concrete jungle with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know concrete jungle) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of concrete jungle be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of concrete jungle after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for concrete jungle.
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