Brand profile · Germany
cocunat Revenue, search volume and competitors 2026
Cosmetics brand from Barcelona, founded in 2013 by Sara Werner and Ignasi Faus, with a German euro shop; Germany is one of its main foreign markets.
Fact sheet
- Founded
- 2013
- Founders
- Sara Werner, Ignasi Faus
- Headquarters
- Barcelona
- Company
- Cocunat S.L.
- Employees
- 97 (2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Cabiedes & Partners, Elena Gómez de Pozuelo, Juanjo Azcárate, Guillermo Gaspart, Business Angels aus dem IESE-Netzwerk
- Funding rounds
- 2014: Business Angels, 100.000 €; 2014: Cabiedes & Partners, 300.000 €; 2018: Cabiedes & Partners, 2 million €; 2024: Family Offices und Venture Capital (gemeldet), 6 million €
Background and milestones
Sara Werner founded Cocunat after coming across questionable ingredients in cosmetics because of her mother's chemical sensitivity. Together with Ignasi Faus she launched an online store for natural cosmetics in 2013, which was turned into an own brand in 2018.
- 2013
Founded in Barcelona as an online retailer for natural cosmetics.
- 2014
First funding from business angels and Cabiedes & Partners, shipping to several EU countries including Germany.
- 2018
Marketplace closed, relaunch as own brand with 2 million euros from Cabiedes & Partners; renamed Cocunat S.L.
- 2020
Revenue of 32 million euros after about 4 million euros the year before.
- 2021
First own store on Rambla de Catalunya in Barcelona.
- 2024
Funding round of 6 million euros reported for international expansion and retail.
SWOT analysis of cocunat
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong documented growth from about 4 million euros (2019) to 32 million euros revenue (2020).
- High foreign share of about 65 percent, with Germany among the most important markets.
- Several channels: own shop, a store in Barcelona and retailers such as El Corte Inglés.
Weaknesses
- Growth has slowed markedly: only plus 6 percent in 2023 compared with 2022.
- According to the available figures, the 100 million euro revenue target was not reached.
Opportunities
- Fresh capital from the 6 million euro round reported in 2024 for international expansion and retail.
- Expanding the German market, which is already one of the strongest foreign markets.
Threats
- Very strong competition in skincare from direct-to-consumer and drugstore brands.
- Small brand search volume of about 720 per month in Germany makes paid reach important.
What is behind the demand?
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Sources
- Cocunat Shop (deutsche Version)
- Novobrief: Cabiedes invests in Cocunat (2014)
- Capital-Riesgo.es: Cocunat recibe 420.000 euros (2015)
- Magazine Startups: Cocunat factura 32 millones (2021)
- Metrópoli Abierta: Cocunat abre en el centro de Barcelona (2021)
- Emprendedores: Gespräch mit Sara Werner (2021)
- Marketing4Ecommerce: Cocunat levanta una ronda de 6M€ (2024)
- PayPal Newsroom Spanien: Geschichte von Cocunat (2020)
- Empresia: Registerdaten Cocunat SL
Frequently asked questions about cocunat
How much revenue does cocunat make?
cocunat generated around 30 million € (Erwartung) in revenue in 2021 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded cocunat?
cocunat was founded in 2013 by Sara Werner and Ignasi Faus. The company is based in Barcelona.
Was cocunat on Die Höhle der Löwen?
No, cocunat did not appear on the German TV show Die Höhle der Löwen.
Is cocunat backed by venture capital?
Yes, cocunat is backed by venture capital. Investors include Cabiedes & Partners, Elena Gómez de Pozuelo, Juanjo Azcárate, Guillermo Gaspart and Business Angels aus dem IESE-Netzwerk. Known funding rounds: 2014: Business Angels, 100.000 €; 2014: Cabiedes & Partners, 300.000 €; 2018: Cabiedes & Partners, 2 million €; 2024: Family Offices und Venture Capital (gemeldet), 6 million €.
How much does cocunat spend on marketing?
cocunat does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less cocunat has to pay for each visit.
How much revenue does cocunat make through Google?
The model estimate combines brand searches and organic traffic of cocunat with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know cocunat) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of cocunat be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of cocunat after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for cocunat.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.