Brand profile · Germany
CHIMI Revenue, search volume and competitors 2026
CHIMI is an eyewear brand founded in Stockholm in 2016, offering sunglasses and glasses in Scandinavian design, also sold in Germany.
Fact sheet
- Founded
- 2016
- Founders
- Charlie Lindström, Daniel Djurdjevic
- Headquarters
- Stockholm
Background and milestones
CHIMI was started in Stockholm in 2016 by two friends who wanted to build an eyewear brand with Scandinavian design. The management team consists of Daniel Djurdjevic, Charlie Lindström and Jonas Löhr.
- 2016
CHIMI founded in Stockholm.
SWOT analysis of CHIMI
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distinct Scandinavian design and mid-price positioning.
- Sales through an online shop with a German version and through opticians and fashion retailers.
Weaknesses
- Funding, revenue and company size are not publicly documented.
- Reliance on retailers outside its own shop for reach in Germany.
Opportunities
- Growing market for designer sunglasses in the mid-price segment.
- Expansion of specialist retail and optician network in Germany.
Threats
- Strong competition from established eyewear brands and fast-fashion providers.
- Seasonality of the sunglasses business.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about CHIMI
How much revenue does CHIMI make?
There are no documented revenue figures for CHIMI. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded CHIMI?
CHIMI was founded in 2016 by Charlie Lindström and Daniel Djurdjevic. The company is based in Stockholm.
How much does CHIMI spend on marketing?
CHIMI does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less CHIMI has to pay for each visit.
How much revenue does CHIMI make through Google?
The model estimate combines brand searches and organic traffic of CHIMI with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know CHIMI) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of CHIMI be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of CHIMI after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for CHIMI.
Want to make your own brand this visible?
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