Brand profile · Germany
burnhard Revenue, search volume and competitors 2026
Springlane's grill DTC brand has grown to over 40 million euros since its manufacturer pivot in 2018.
Fact sheet
- Founded
- 2018 (Marke); Muttergesellschaft Springlane seit 2012
- Founders
- Lars Christian Wilde, Alexander Luik, Marius Fritzsche-Rüschenbeck
- Headquarters
- Düsseldorf
- Company
- Burnhard GmbH
- Employees
- ca. 160 (Durchschnitt 2022)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Heliad Equity Partners
- Funding rounds
- 2023: Follow-on-Finanzierung unter Führung von Heliad, 20 million € (Eigenkapital und erweiterte Finanzierungslinien)
Background and milestones
Burnhard emerged in 2018 as a spin-off of the cooking shop Springlane, which was founded in Düsseldorf in 2012. The grill and accessory business grew into a standalone grill brand with gas grills, pizza ovens and accessories sold directly to consumers.
- 2012
Springlane is founded in Düsseldorf, from which Burnhard emerges.
- 2018
Launch of the grill brand Burnhard as a spin-off of Springlane.
- 2023
Financing round of EUR 20 million (equity and extended credit lines) led by Heliad.
- 2023
Kronenburg Handel takes over the Springlane brand; the company focuses entirely on the Burnhard grill brand.
SWOT analysis of burnhard
Editorial assessment based on the sources listed and the radar data.
Strengths
- Around 40,500 brand searches per month in Germany indicate high awareness in the niche.
- Direct-to-consumer sales in Germany and the Netherlands with distribution partners in Israel and Switzerland.
- Secured growth capital: EUR 20 million financing led by Heliad.
Weaknesses
- Focus on a single product segment (grills) makes the business seasonal.
- Sales concentrated in Germany and the Netherlands, international presence so far via partners.
Opportunities
- International expansion and new markets through product innovation, as announced by the company.
- Expanding accessories and pizza ovens to complement the grill business.
Threats
- Strong competition in the grill market from established brands and retailer private labels.
- Dependence on online direct sales and advertising costs in the competition for end customers.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about burnhard
How much revenue does burnhard make?
burnhard generated around 40 million € in revenue in 2023 (rough figure from interviews and press). For 2024: „deutlich mehr" (k.A.). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded burnhard?
burnhard was founded in 2018 (Marke); Muttergesellschaft Springlane seit 2012 by Lars Christian Wilde, Alexander Luik and Marius Fritzsche-Rüschenbeck. The company is based in Düsseldorf.
Was burnhard on Die Höhle der Löwen?
No, burnhard did not appear on the German TV show Die Höhle der Löwen.
Is burnhard backed by venture capital?
Yes, burnhard is backed by venture capital. Investors include Heliad Equity Partners. Known funding rounds: 2023: Follow-on-Finanzierung unter Führung von Heliad, 20 million € (Eigenkapital und erweiterte Finanzierungslinien).
How much does burnhard spend on marketing?
burnhard does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less burnhard has to pay for each visit.
How much revenue does burnhard make through Google?
The model estimate combines brand searches and organic traffic of burnhard with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know burnhard) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of burnhard be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of burnhard after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for burnhard.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.