Brand profile · Germany
BUCK MASON Revenue, search volume and competitors 2026
US basics label from Los Angeles (2013) for tees and denim; according to its FAQ it ships to Germany, but has no dedicated German shop.
Fact sheet
- Founded
- 2013
- Founders
- Sasha Koehn, Erik Allen Ford
- Headquarters
- Los Angeles
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Innovation Global, Finn Capital, Simplepitch Ventures, Kristina Chang (Westlake International)
- Funding rounds
- 2014: Seed, 300.000 $
Background and milestones
Buck Mason started in 2013 with about 10,000 dollars of own capital and basics made in America. According to the founders, a 2014 Wall Street Journal feature brought the breakthrough, with monthly sales jumping from 4,000 to 100,000 dollars within 24 hours.
- 2013
Founded in Los Angeles.
- 2014
Seed round of 300,000 dollars.
- 2015
5 million dollar Series A fails, focus shifts to profitability.
- 2019
One million tees sold, seven stores.
SWOT analysis of BUCK MASON
Editorial assessment based on the sources listed and the radar data.
Strengths
- 60 percent of revenue comes from repeat customers according to Glossy.
- The label grew profitably to about 30 million dollars (2018) without venture capital.
Weaknesses
- There is no German shop or German stores, and shipping brings duty and tax issues.
- The US label's prices are above those of many basics providers (Oxford shirt at 88 dollars in 2014).
Opportunities
- Shipping to Germany and other EU countries taps demand for US basics without building own retail.
- A high repeat rate and profitability leave room for targeted internationalisation.
Threats
- Basics fashion is highly competitive, including German and European labels.
- Success depends on a market in which the brand is barely known.
What is behind the demand?
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Sources
Frequently asked questions about BUCK MASON
How much revenue does BUCK MASON make?
BUCK MASON generated around 30 million $ in revenue in 2018 (partly documented). For 2019: über 50 Mio. $ (Prognose). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded BUCK MASON?
BUCK MASON was founded in 2013 by Sasha Koehn and Erik Allen Ford. The company is based in Los Angeles.
Was BUCK MASON on Die Höhle der Löwen?
No, BUCK MASON did not appear on the German TV show Die Höhle der Löwen.
Is BUCK MASON backed by venture capital?
No, there is no known venture capital funding for BUCK MASON. Shareholders include Innovation Global, Finn Capital, Simplepitch Ventures and Kristina Chang (Westlake International).
How much does BUCK MASON spend on marketing?
BUCK MASON does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less BUCK MASON has to pay for each visit.
How much revenue does BUCK MASON make through Google?
The model estimate combines brand searches and organic traffic of BUCK MASON with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know BUCK MASON) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of BUCK MASON be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of BUCK MASON after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for BUCK MASON.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.