Brand profile · Germany
buah fruits Revenue, search volume and competitors 2026
Berlin brand for freeze-dried fruit (2015), founded by siblings Jessica and Daniel Krauter and sold mainly through its own web shop.
Fact sheet
- Founded
- 2015
- Founders
- Jessica Krauter, Daniel Krauter
- Headquarters
- Gräfelfing (früher Berlin)
- Company
- Buah GmbH
- Employees
- ca. 15 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Christian Kramer (Business Angel), Square One Foods, Christoph Schnug
- Funding rounds
- 2015: Business Angel, k. A.; 2018: Finanzierungsrunde (Seed), sechsstellig
Background and milestones
Jessica Krauter discovered fresh fruit in Thailand that was not available in German supermarkets, and her brother Daniel introduced her to freeze-dried fruit. With second place at the Funpreneur competition of FU Berlin, the two started with smoothie mixes at markets and online.
- 2015
Incorporated as a GmbH after the first investor and competition prize money.
- 2017
Pivot from smoothie mixes to pure fruit snacks.
- 2018
Six-figure financing round with Square One Foods and Christoph Schnug.
- 2020
Shift to online sales, revenue 2.8 million euros.
SWOT analysis of buah fruits
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue rose from 0.6 million euros (2019) to 9 million (2021) according to Kassenzone.
- The own web shop with a 30 to 35 percent repeat purchase rate supports customer loyalty.
Weaknesses
- Reliance on influencer marketing makes customer acquisition dependent on rising costs.
- Amazon, supermarkets and drugstores are deliberately not a focus, which limits reach.
Opportunities
- Expansion into Benelux and new formats such as chocolate-covered fruit are planned according to Kassenzone.
- The web shop already serves Austria and Switzerland and can open up further markets.
Threats
- Freeze-dried fruit is a niche with growing competition in the snack market.
- Financing from ongoing business limits room for fast growth.
What is behind the demand?
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Sources
Frequently asked questions about buah fruits
How much revenue does buah fruits make?
buah fruits generated around 13 million € (Planung) in revenue in 2023 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded buah fruits?
buah fruits was founded in 2015 by Jessica Krauter and Daniel Krauter. The company is based in Gräfelfing (früher Berlin).
Was buah fruits on Die Höhle der Löwen?
No, buah fruits did not appear on the German TV show Die Höhle der Löwen.
Is buah fruits backed by venture capital?
No, there is no known venture capital funding for buah fruits. Shareholders include Christian Kramer (Business Angel), Square One Foods and Christoph Schnug.
How much does buah fruits spend on marketing?
buah fruits does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less buah fruits has to pay for each visit.
How much revenue does buah fruits make through Google?
The model estimate combines brand searches and organic traffic of buah fruits with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know buah fruits) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of buah fruits be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of buah fruits after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for buah fruits.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.