Brand profile · Germany
Boldwill Revenue, search volume and competitors 2026
Dutch sportswear brand from The Hague (formerly Iron Roots) that uses natural fibres instead of plastics and ships to Germany in euros.
Fact sheet
- Founded
- 2019
- Founder
- Erik de Groot
- Headquarters
- Den Haag (Niederlande)
- Company
- Iron Roots V.O.F.
- Employees
- 2 im Kernteam (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
The founders found it contradictory that sport is healthy while sportswear is mostly made of plastic. After about 18 months of material research, the first T-shirts launched under the name Iron Roots at the end of 2019, followed later by the rebrand to Boldwill.
- 2019
First T-shirts under the Iron Roots name (end of 2019).
- 2026
TextilWirtschaft report on the concept without synthetics and without discounts.
- o. J.
Rebrand from Iron Roots to Boldwill.
SWOT analysis of Boldwill
Editorial assessment based on the sources listed and the radar data.
Strengths
- Its positioning without synthetic fibres is clearly defined.
- According to TextilWirtschaft, about 90 percent of raw materials come from Europe and production is in the EU.
- The brand avoids discount campaigns and thus keeps its price level.
Weaknesses
- The core team consists of only two people.
- In Germany the raw data show no measurable brand demand (0 searches per month).
Opportunities
- Plastic-free sportswear is seen as a category of its own, for example in a 2026 NZZ overview.
- As an EU brand, Boldwill ships to Germany without customs barriers.
Threats
- Large sportswear brands offer synthetic performance wear at lower prices, compared with T-shirts at 58 euros.
- The name change from Iron Roots to Boldwill requires rebuilding brand awareness.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Boldwill
How much revenue does Boldwill make?
There are no documented revenue figures for Boldwill. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Boldwill?
Boldwill was founded in 2019 by Erik de Groot. The company is based in Den Haag (Niederlande).
Was Boldwill on Die Höhle der Löwen?
No, Boldwill did not appear on the German TV show Die Höhle der Löwen.
How much does Boldwill spend on marketing?
Boldwill does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Boldwill has to pay for each visit.
How much revenue does Boldwill make through Google?
The model estimate combines brand searches and organic traffic of Boldwill with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Boldwill) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Boldwill be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Boldwill after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Boldwill.
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