Brand profile · Germany
Blackroll Revenue, search volume and competitors 2026
AcquiredFascia roll inventor from Lake Constance, ~20 Mio. € (older estimate).
Fact sheet
- Founded
- 2007
- Founders
- Jürgen Dürr, Marius Keckeisen
- Headquarters
- Bottighofen (Schweiz)
- Company
- BLACKROLL AG
- Employees
- über 80 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- KKA Partners (Private Equity, seit 2025)
- Funding rounds
- 2025: Management Buyout mit Private-Equity-Investor, nicht veröffentlicht
Background and milestones
Jürgen Dürr from Swabia had previously built up the German distribution of Massai Barefoot shoes. In the mid 2000s he saw fascia rollers in the German national football team's training, found the existing products lacking and developed his own roller. At the end of 2011 he brought in Marius Keckeisen, a former Holidaycheck manager.
- 2007
Jürgen Dürr develops the first fascia roller produced in Germany.
- 2009
Physiotherapy Award from Thieme Publishing.
- 2010
The German national football team adopts the roller in its equipment.
- 2013
BLACKROLL AG is founded, Marius Keckeisen as co-founder.
- 2019
ISPO Award and German Design Award.
- 2025
Management buyout with KKA Partners, Scott Zalaznik becomes CEO.
SWOT analysis of Blackroll
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distribution in 37 countries with more than 5,000 trained instructors worldwide.
- Early brand building through physiotherapists and use by the DFB since 2010.
- Very high brand search of about 74,000 per month in Germany.
Weaknesses
- The core product, the fascia roller, is easy to imitate, and retail private labels push prices down.
- The fascia hype of the 2010s brought demand peaks, dependence on one product category remains.
Opportunities
- Expanding digital courses and sleep products alongside the recovery tools.
- With KKA Partners and new CEO Scott Zalaznik, international expansion and omnichannel are in focus.
Threats
- High competition in the recovery market, for example from massage guns and discounter rollers.
- Dependence on sports and fitness retail as well as online marketplaces.
What is behind the demand?
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Sources
Frequently asked questions about Blackroll
How much revenue does Blackroll make?
For 2021, the record for Blackroll reads: ~20 Mio € (Schätzung) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Blackroll?
Blackroll was founded in 2007 by Jürgen Dürr and Marius Keckeisen. The company is based in Bottighofen (Schweiz).
Was Blackroll on Die Höhle der Löwen?
No, Blackroll did not appear on the German TV show Die Höhle der Löwen.
Is Blackroll backed by venture capital?
No, there is no known venture capital funding for Blackroll. Shareholders include KKA Partners (Private Equity, seit 2025).
How much does Blackroll spend on marketing?
Blackroll does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Blackroll has to pay for each visit.
How much revenue does Blackroll make through Google?
The model estimate combines brand searches and organic traffic of Blackroll with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Blackroll) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Blackroll be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Blackroll after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Blackroll.
Want to make your own brand this visible?
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