Brand profile · Germany
Bett1 Revenue, search volume and competitors 2026
Price-aggressive direct-to-consumer mattress brand, generating stable revenues in the three-digit million range.
Fact sheet
- Founded
- 2004
- Founder
- Adam Szpyt
- Headquarters
- Berlin
- Company
- bett1.de GmbH
- Employees
- 32 (31.12.2024, laut Wikipedia)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Bett1 search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 60,500 | 0 % |
| Jun 2026 | 60,500 | 0 % |
| May 2026 | 60,500 | -18 % |
| Apr 2026 | 74,000 | 0 % |
| Mar 2026 | 74,000 | -18 % |
| Feb 2026 | 90,500 | -18 % |
| Jan 2026 | 110,000 | +22 % |
| Dec 2025 | 90,500 | -33 % |
| Nov 2025 | 135,000 | +49 % |
| Oct 2025 | 90,500 | +22 % |
| Sep 2025 | 74,000 | 0 % |
| Aug 2025 | 74,000 | 0 % |
| Jul 2025 | 74,000 | +22 % |
| Jun 2025 | 60,500 | -18 % |
| May 2025 | 74,000 | 0 % |
| Apr 2025 | 74,000 | 0 % |
| Mar 2025 | 74,000 | 0 % |
| Feb 2025 | 74,000 | -33 % |
| Jan 2025 | 110,000 | +22 % |
| Dec 2024 | 90,500 | -33 % |
| Nov 2024 | 135,000 | +49 % |
| Oct 2024 | 90,500 | 0 % |
| Sep 2024 | 90,500 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Bett1 competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 3 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
SEO and visibility data for Bett1 (bett1.de)
bett1.de reaches an estimated 262,144 organic visits per month.
Around 60,500 brand searches per month compare with an estimated 262,144 organic visits. Brand searches equal 23 % of organic traffic. The visibility of Bett1 is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
Comparison with competitors in Home & Living
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| everdrop | 56 | 231,265 | 0 | 1,090 | 49 |
| misspompadour | – | 274,051 | – | – | – |
| Bett1 | – | 262,144 | – | – | – |
| motelamiio | – | 105,590 | – | – | – |
| HAY | – | 15,943 | – | – | – |
| Tekla | – | 5,196 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Adam Szpyt was looking for a fairly priced mattress for his home and ran into price fixing in the mattress market. In 2004 he founded an online direct-sales business and reported the agreements to the Federal Cartel Office, which later fined several manufacturers.
- 2004
bett1.de founded in Berlin by Adam Szpyt.
- 2014
The Federal Cartel Office fines mattress manufacturers (mattress cartel).
- 2015
The Bodyguard mattress wins a Stiftung Warentest comparison; repeated in 2016.
- 2018
The Higher Regional Court of Stuttgart prohibits the advertising claim "free of harmful substances".
- 2021
Sponsorship partnerships with Berlin sports clubs such as Füchse Berlin and Alba Berlin.
- 2024
Revenue of EUR 144.5 million according to Wikipedia.
SWOT analysis of Bett1
Editorial assessment based on the sources listed and the radar data.
Strengths
- Owner-managed and, according to Forbes, without external investors, which allows independent decisions.
- About 60,500 brand searches per month in Germany.
- Revenue of EUR 144.5 million with only 32 employees according to Wikipedia (2024).
Weaknesses
- Advertising claims were the subject of court rulings (Higher Regional Court Stuttgart 2018).
- The brand depends heavily on one core product and on test results.
Opportunities
- Further expansion into European online markets (Austria, Switzerland, France, Poland, Spain).
- Extending the range with pillows, slatted frames and bedding.
Threats
- Strong price and test competition in the online mattress market.
- Brand-heavy demand: visibility depends on brand searches rather than category terms.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about Bett1
How much revenue does Bett1 make?
Bett1 generated around 144,5 million € in revenue in 2024 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Bett1?
In Jul 2026, Bett1 was searched about 60,500 times per month on Google Germany, -12.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Bett1?
In the Home & Living niche, Bett1 ranks 3 of 38 by brand search volume. The strongest competitors are westwing, emma and everdrop.
Who founded Bett1?
Bett1 was founded in 2004 by Adam Szpyt. The company is based in Berlin.
Was Bett1 on Die Höhle der Löwen?
No, Bett1 did not appear on the German TV show Die Höhle der Löwen.
Is Bett1 backed by venture capital?
No, according to available information Bett1 has grown without venture capital (bootstrapped).
How much does Bett1 spend on marketing?
Bett1 does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Bett1 has to pay for each visit.
How much revenue does Bett1 make through Google?
The model estimate combines brand searches and organic traffic of Bett1 with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Bett1) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Bett1 be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of Bett1.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Bett1.