Brand profile · Germany
besser im glas Revenue, search volume and competitors 2026
Frankfurt startup for organic tea, iced tea and spices in refillable glass jars, founded in 2019 by Paul Sahm and Paul Hylla.
Fact sheet
- Founded
- 2019
- Founders
- Paul Sahm, Paul Hylla
- Headquarters
- Frankfurt am Main
- Company
- MainTea GmbH
- Employees
- ca. 25 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
besser im glas search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,900 | -19 % |
| Jun 2026 | 3,600 | -18 % |
| May 2026 | 4,400 | -19 % |
| Apr 2026 | 5,400 | -18 % |
| Mar 2026 | 6,600 | 0 % |
| Feb 2026 | 6,600 | -45 % |
| Jan 2026 | 12,100 | -63 % |
| Dec 2025 | 33,100 | +22 % |
| Nov 2025 | 27,100 | +50 % |
| Oct 2025 | 18,100 | +83 % |
| Sep 2025 | 9,900 | +50 % |
| Aug 2025 | 6,600 | +83 % |
| Jul 2025 | 3,600 | -18 % |
| Jun 2025 | 4,400 | 0 % |
| May 2025 | 4,400 | -19 % |
| Apr 2025 | 5,400 | 0 % |
| Mar 2025 | 5,400 | -18 % |
| Feb 2025 | 6,600 | -33 % |
| Jan 2025 | 9,900 | -55 % |
| Dec 2024 | 22,200 | +23 % |
| Nov 2024 | 18,100 | +22 % |
| Oct 2024 | 14,800 | +22 % |
| Sep 2024 | 12,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
besser im glas competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 26 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 26 | besser im glas | 2,900 | -35.1 % |
Background and milestones
The two founders mixed the first recipes in their shared apartment kitchen. According to Venture Lab they had earlier developed sugar-free organic soft drinks (NOSUGA) before building Tee im Glas with stevia instead of sugar and refill pouches.
- 2019
Founded in Frankfurt am Main.
- 2020
Team grows to ten people, move to a startup office and professional production; listings at Rewe and Edeka.
- 2022
Spice blends join the range.
SWOT analysis of besser im glas
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning with refill jars, organic certification and plastic avoidance.
- Broad distribution via own shop and grocery retail (Rewe, Edeka).
Weaknesses
- Limited public transparency on revenue and funding.
Opportunities
- Expanding spices and gift range beyond the tea market.
- Growing demand for reusable and refill concepts.
Threats
- Strong competition in organic tea from established brands and private labels.
- Seasonal dependence on gift and advent business.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about besser im glas
How much revenue does besser im glas make?
There are no documented revenue figures for besser im glas. After login, the brand profile shows a model estimate of organic revenue based on 2,900 brand searches per month, split into brand and non-brand.
How many people search for besser im glas?
In Jul 2026, besser im glas was searched about 2,900 times per month on Google Germany, -12.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of besser im glas?
In the Food & Beverage niche, besser im glas ranks 26 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded besser im glas?
besser im glas was founded in 2019 by Paul Sahm and Paul Hylla. The company is based in Frankfurt am Main.
Was besser im glas on Die Höhle der Löwen?
No, besser im glas did not appear on the German TV show Die Höhle der Löwen.
How much does besser im glas spend on marketing?
besser im glas does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less besser im glas has to pay for each visit.
How much revenue does besser im glas make through Google?
The model estimate combines brand searches and organic traffic of besser im glas with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know besser im glas) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of besser im glas be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of besser im glas after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for besser im glas.