Brand profile · Germany
BAREBONES Revenue, search volume and competitors 2026
US outdoor brand from Salt Lake City with lanterns, cast iron cookware and vintage-style camping gear, available in Germany through retailers.
Fact sheet
- Founded
- 2012
- Founder
- Robert Workman
- Headquarters
- Salt Lake City
- Company
- Barebones Systems, LLC
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Robert Workman, founder of Goal Zero, built Barebones as a brand for vintage-inspired outdoor and lifestyle products. He describes the company as a mission looking for a company.
- 2012
Barebones Living founded in Salt Lake City (according to a search excerpt).
SWOT analysis of BAREBONES
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear design profile with a vintage-inspired line and B-Corp certification.
- European distribution via Energy Distribution NV and listings at retailers such as Globetrotter.
Weaknesses
- No own German shop, buyers rely on retailers and the EU shop run from Belgium.
Opportunities
- Growing interest in camping and outdoor cooking in the garden segment.
- Brand search volume of about 1,300 per month shows existing demand in Germany.
Threats
- High dependence on retail, about 80 percent of the business according to an industry report.
- Strong competition from established brands such as Petromax and Snow Peak.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about BAREBONES
How much revenue does BAREBONES make?
There are no documented revenue figures for BAREBONES. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded BAREBONES?
BAREBONES was founded in 2012 by Robert Workman. The company is based in Salt Lake City.
Was BAREBONES on Die Höhle der Löwen?
No, BAREBONES did not appear on the German TV show Die Höhle der Löwen.
How much does BAREBONES spend on marketing?
BAREBONES does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less BAREBONES has to pay for each visit.
How much revenue does BAREBONES make through Google?
The model estimate combines brand searches and organic traffic of BAREBONES with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know BAREBONES) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of BAREBONES be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of BAREBONES after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for BAREBONES.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.