Brand profile · Germany
banana beauty Revenue, search volume and competitors 2026
AcquiredVegan, cruelty-free makeup from Berlin, on the market since 2018 and today part of the Grenion group after Henkel's 2020 takeover.
Fact sheet
- Founded
- 2018
- Founders
- Bjoern Kuene, Gennadi Tschernow
- Headquarters
- Berlin
- Company
- Grenion GmbH (Mannheim), früher Banana Beauty GmbH (Berlin)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Capital D, Henkel (75 Prozent ab 2020)
Background and milestones
Banana Beauty started in 2018 as a direct-to-consumer brand for vegan makeup in Berlin. It emerged inside Invincible Brands Holding alongside HelloBody and Mermaid+Me and was sold through its own online shop.
- 2018
Banana Beauty is founded (initially registered as Lima UG).
- 2020
Henkel acquires 75 percent of Invincible Brands Holding with HelloBody, Banana Beauty and Mermaid+Me.
- 2022
Henkel sells the three brands to Grenion (Mannheim).
SWOT analysis of banana beauty
Editorial assessment based on the sources listed and the radar data.
Strengths
- Vegan, cruelty-free positioning with a clear brand profile since 2018.
- Part of a D2C group (Grenion) with online retail experience.
Weaknesses
- According to its website, few sales channels beyond its own shop.
- Several ownership changes within a few years.
Opportunities
- Synergies within the Grenion brand portfolio (marketing, logistics).
- Growing interest in vegan cosmetics.
Threats
- Strong competition in makeup from drugstore and prestige brands.
- Dependence on paid reach in online retail.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about banana beauty
How much revenue does banana beauty make?
For 2020, the record for banana beauty reads: ~100 Mio € (HelloBody, Banana Beauty und Mermaid+Me zusammen, letzte 12 Monate vor Henkel-Deal) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded banana beauty?
banana beauty was founded in 2018 by Bjoern Kuene and Gennadi Tschernow. The company is based in Berlin.
Was banana beauty on Die Höhle der Löwen?
No, banana beauty did not appear on the German TV show Die Höhle der Löwen.
Is banana beauty backed by venture capital?
Yes, banana beauty is backed by venture capital. Investors include Capital D and Henkel (75 Prozent ab 2020).
How much does banana beauty spend on marketing?
banana beauty does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less banana beauty has to pay for each visit.
How much revenue does banana beauty make through Google?
The model estimate combines brand searches and organic traffic of banana beauty with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know banana beauty) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of banana beauty be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of banana beauty after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for banana beauty.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.