Brand profile · Germany
AVA & MAY Revenue, search volume and competitors 2026
AcquiredDTC candle brand from the Hashtag You portfolio, sold to Candles Scandinavia in 2025.
Fact sheet
- Founded
- 2018
- Founders
- Akos Piffko, Ankur Bansal, Sascha Dexler
- Headquarters
- Berlin
- Company
- AVA & MAY GmbH
- Employees
- ca. 36 (LinkedIn)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
According to reports the brand is backed by the Berlin D2C company Hashtag You, founded in 2018 by three former Invincible Brands employees. The travel story on the website is about capturing the world in scents; according to one review the characters Ava and May are not real.
- 2018
Founded in Berlin; Hashtag You emerges as a D2C brand builder.
- 2020
deutsche-startups.de names Hashtag You as an ambitious brand builder with founders from the Invincible Brands environment.
SWOT analysis of AVA & MAY
Editorial assessment based on the sources listed and the radar data.
Strengths
- In-house development in Berlin with production at a sustainably operating manufacturer in Sweden.
- Broad fragrance range from candles to diffusers and eau de parfum.
- All fragrances IFRA-certified and vegan formulations according to the website.
Weaknesses
- Brand story with fictional characters is viewed critically in reviews.
Opportunities
- Expanding the range toward perfume and car fragrances.
- Growth in the gift and home fragrance segment in the DACH region.
Threats
- Strong competition in the scented candle market from established and new D2C brands.
- Dependence on online marketing in a niche market with little differentiation.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about AVA & MAY
How much revenue does AVA & MAY make?
AVA & MAY generated over 20 million € in revenue in 2024 (partly documented). For 2025: Übernahme durch Candles Scandinavia. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded AVA & MAY?
AVA & MAY was founded in 2018 by Akos Piffko, Ankur Bansal and Sascha Dexler. The company is based in Berlin.
Was AVA & MAY on Die Höhle der Löwen?
No, AVA & MAY did not appear on the German TV show Die Höhle der Löwen.
How much does AVA & MAY spend on marketing?
AVA & MAY does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less AVA & MAY has to pay for each visit.
How much revenue does AVA & MAY make through Google?
The model estimate combines brand searches and organic traffic of AVA & MAY with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know AVA & MAY) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of AVA & MAY be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of AVA & MAY after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for AVA & MAY.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.