Brand profile · Germany
AVA & MAY Revenue, search volume and competitors 2026
AcquiredDTC candle brand from the Hashtag You portfolio, sold to Candles Scandinavia in 2025.
Fact sheet
- Founded
- 2018
- Founders
- Akos Piffko, Ankur Bansal, Sascha Dexler
- Headquarters
- Berlin
- Company
- AVA & MAY GmbH
- Employees
- ca. 36 (LinkedIn)
- Die Höhle der Löwen (German TV show)
- Did not appear
AVA & MAY search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,300 | +30 % |
| Jun 2026 | 1,000 | -38 % |
| May 2026 | 1,600 | +23 % |
| Apr 2026 | 1,300 | -19 % |
| Mar 2026 | 1,600 | +23 % |
| Feb 2026 | 1,300 | -32 % |
| Jan 2026 | 1,900 | -34 % |
| Dec 2025 | 2,900 | -34 % |
| Nov 2025 | 4,400 | +52 % |
| Oct 2025 | 2,900 | +21 % |
| Sep 2025 | 2,400 | +50 % |
| Aug 2025 | 1,600 | +23 % |
| Jul 2025 | 1,300 | 0 % |
| Jun 2025 | 1,300 | 0 % |
| May 2025 | 1,300 | 0 % |
| Apr 2025 | 1,300 | -19 % |
| Mar 2025 | 1,600 | -16 % |
| Feb 2025 | 1,900 | -34 % |
| Jan 2025 | 2,900 | -34 % |
| Dec 2024 | 4,400 | -33 % |
| Nov 2024 | 6,600 | +22 % |
| Oct 2024 | 5,400 | +23 % |
| Sep 2024 | 4,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
AVA & MAY competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 23 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
| 23 | AVA & MAY | 1,300 | 0.0 % |
SEO and visibility data for AVA & MAY (ava-may.de)
ava-may.de reaches an estimated 14,765 organic visits per month.
Around 1,300 brand searches per month compare with an estimated 14,765 organic visits. Brand searches equal 9 % of organic traffic. The visibility of AVA & MAY is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in Home & Living
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| myfunzy | 58 | 26,761 | 745 | 294 | 46 |
| turbogruen | – | 122,993 | – | – | – |
| AVA & MAY | – | 14,765 | – | – | – |
| ferm | – | 14,534 | – | – | – |
| cozy heaven | – | 2,159 | – | – | – |
| Jones Road Beauty | – | 16 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
According to reports the brand is backed by the Berlin D2C company Hashtag You, founded in 2018 by three former Invincible Brands employees. The travel story on the website is about capturing the world in scents; according to one review the characters Ava and May are not real.
- 2018
Founded in Berlin; Hashtag You emerges as a D2C brand builder.
- 2020
deutsche-startups.de names Hashtag You as an ambitious brand builder with founders from the Invincible Brands environment.
SWOT analysis of AVA & MAY
Editorial assessment based on the sources listed and the radar data.
Strengths
- In-house development in Berlin with production at a sustainably operating manufacturer in Sweden.
- Broad fragrance range from candles to diffusers and eau de parfum.
- All fragrances IFRA-certified and vegan formulations according to the website.
Weaknesses
- Brand story with fictional characters is viewed critically in reviews.
Opportunities
- Expanding the range toward perfume and car fragrances.
- Growth in the gift and home fragrance segment in the DACH region.
Threats
- Strong competition in the scented candle market from established and new D2C brands.
- Dependence on online marketing in a niche market with little differentiation.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about AVA & MAY
How much revenue does AVA & MAY make?
AVA & MAY generated over 20 million € in revenue in 2024 (partly documented). For 2025: Übernahme durch Candles Scandinavia. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for AVA & MAY?
In Jul 2026, AVA & MAY was searched about 1,300 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of AVA & MAY?
In the Home & Living niche, AVA & MAY ranks 23 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded AVA & MAY?
AVA & MAY was founded in 2018 by Akos Piffko, Ankur Bansal and Sascha Dexler. The company is based in Berlin.
Was AVA & MAY on Die Höhle der Löwen?
No, AVA & MAY did not appear on the German TV show Die Höhle der Löwen.
How much does AVA & MAY spend on marketing?
AVA & MAY does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less AVA & MAY has to pay for each visit.
How much revenue does AVA & MAY make through Google?
The model estimate combines brand searches and organic traffic of AVA & MAY with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know AVA & MAY) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of AVA & MAY be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of AVA & MAY.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for AVA & MAY.