Brand profile · Germany
Asket Revenue, search volume and competitors 2026
Swedish direct-to-consumer label for natural-fibre basics with full traceability and a permanent collection, founded in Stockholm in 2015.
Fact sheet
- Founded
- 2015
- Founders
- Jakob Dworsky, August Bard Bringéus
- Headquarters
- Stockholm
- Employees
- ca. 25 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Investors
- SEB (Bank)
- Funding rounds
- 2019: Fremdkapital, rund 0,7 million €
Background and milestones
The two friends from the Stockholm School of Economics wanted to offer high-quality basics without intermediaries and with full transparency about origin and production. They started with a white T-shirt and grew the range into a permanent collection.
- 2015
Founded in Stockholm, launch with a white T-shirt.
- 2019
Loan of about 700,000 euros, valuation of 10 million euros according to Forbes.
- 2020
Entry into the German market.
- 2021
Opening of the first store in Stockholm.
SWOT analysis of Asket
Editorial assessment based on the sources listed and the radar data.
Strengths
- A permanent collection and supply-chain traceability set the brand apart from seasonal fashion.
- Direct sales without intermediaries and without clearance sales support the premium price level.
Weaknesses
- The high price level (T-shirt from 50 euros, jackets from 380 euros) limits the target group.
- A narrow core range of basics offers few seasonal buying occasions.
Opportunities
- Germany is a core market, and brand search volume of about 12,100 per month shows existing awareness.
- Expanding the women's collection opens up an additional target group.
Threats
- Strong competition in the niche of sustainable basics.
- Dependence on its own online shop and on advertising costs in direct sales.
What is behind the demand?
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Sources
Frequently asked questions about Asket
How much revenue does Asket make?
Asket generated over 100 million SEK in revenue in 2021 (partly documented). For 2024: ~29 Mio US$ (Schätzung für asket.com). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Asket?
Asket was founded in 2015 by Jakob Dworsky and August Bard Bringéus. The company is based in Stockholm.
Was Asket on Die Höhle der Löwen?
No, Asket did not appear on the German TV show Die Höhle der Löwen.
Is Asket backed by venture capital?
No, according to available information Asket has grown without venture capital (bootstrapped).
How much does Asket spend on marketing?
Asket does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Asket has to pay for each visit.
How much revenue does Asket make through Google?
The model estimate combines brand searches and organic traffic of Asket with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Asket) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Asket be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Asket after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Asket.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.