Brand profile · Germany
angles90 Revenue, search volume and competitors 2026
AcquiredSouth Tyrolean fitness brand (2017) with rotating training grips; owned by the aggregator eBrands Global since May 2023, annual revenue at exit 1.3 m EUR.
Fact sheet
- Founded
- 2017
- Founder
- Simon Sparber
- Headquarters
- Meran (Südtirol, Italien)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
In his basement Sparber attached an old ski pole grip to a barbell, having noticed how common shoulder problems are in strength training. This became a patented, freely rotating grip that he refined with TU Munich.
- 2017
Angles90 founded by Simon Sparber in Merano.
- 2018
Launch of the dynamic training grips.
- 2023
Sale to eBrands Global, annual revenue at exit 1.3 m EUR.
SWOT analysis of angles90
Editorial assessment based on the sources listed and the radar data.
Strengths
- Patented, freely rotating grips developed with TU Munich and 70 prototypes give a clear product promise.
- Over 85,000 customers and over 150,000 products sold show an established base.
Weaknesses
- With 140 brand searches per month in Germany, brand demand is small.
- At 1.3 m EUR annual revenue at exit the business is modest and concentrated on few products.
Opportunities
- As part of eBrands Global the brand can use the logistics and marketplace know-how of an aggregator.
- The home training market offers accessory niches such as grips and sling trainers.
Threats
- Sales depend heavily on Amazon and marketplaces, which favour price comparison and imitators.
- Cheap grip accessories from competitors can put pressure on margins.
What is behind the demand?
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Sources
Frequently asked questions about angles90
How much revenue does angles90 make?
angles90 generated around 1,3 million € (Jahresumsatz zum Exit) in revenue in 2023 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded angles90?
angles90 was founded in 2017 by Simon Sparber. The company is based in Meran (Südtirol, Italien).
Was angles90 on Die Höhle der Löwen?
No, angles90 did not appear on the German TV show Die Höhle der Löwen.
How much does angles90 spend on marketing?
angles90 does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less angles90 has to pay for each visit.
How much revenue does angles90 make through Google?
The model estimate combines brand searches and organic traffic of angles90 with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know angles90) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of angles90 be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of angles90 after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for angles90.
Want to make your own brand this visible?
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