Brand profile · Germany
airup Revenue, search volume and competitors 2026
Munich-based inventor of scented drinking bottles, on a doubling trajectory until 2023, with no new figures released since then.
Fact sheet
- Founded
- 2018
- Founders
- Lena Jüngst, Tim Jäger, Jannis Koppitz, Simon Senner, Fabian Schlang
- Headquarters
- München
- Company
- air up group GmbH
- Employees
- über 200 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Frank Thelen, Ralf Dümmel, PepsiCo, Five Seasons Ventures, Ashton Kutcher, Mila Kunis
- Funding rounds
- 2019: Wandeldarlehen (Thelen, Dümmel), 2,3 million €; 2020: Serie A (PepsiCo, Five Seasons Ventures), 20 million €
airup search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 90,500 | -18 % |
| Jun 2026 | 110,000 | 0 % |
| May 2026 | 110,000 | 0 % |
| Apr 2026 | 110,000 | 0 % |
| Mar 2026 | 110,000 | +22 % |
| Feb 2026 | 90,500 | -33 % |
| Jan 2026 | 135,000 | 0 % |
| Dec 2025 | 135,000 | -18 % |
| Nov 2025 | 165,000 | +50 % |
| Oct 2025 | 110,000 | -19 % |
| Sep 2025 | 135,000 | 0 % |
| Aug 2025 | 135,000 | 0 % |
| Jul 2025 | 135,000 | -18 % |
| Jun 2025 | 165,000 | -18 % |
| May 2025 | 201,000 | 0 % |
| Apr 2025 | 201,000 | +22 % |
| Mar 2025 | 165,000 | +22 % |
| Feb 2025 | 135,000 | -33 % |
| Jan 2025 | 201,000 | 0 % |
| Dec 2024 | 201,000 | -18 % |
| Nov 2024 | 246,000 | +49 % |
| Oct 2024 | 165,000 | -33 % |
| Sep 2024 | 246,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
airup competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 7 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
Lifestyle Rank 3 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
Background and milestones
The idea arose in 2016 during research by Tim Jäger and Lena Jüngst for their bachelor thesis at the University of Design in Schwäbisch Gmünd. The principle: the flavour comes from scent pods at the bottle head while the water stays free of additives.
- 2016
Idea from a university project in Schwäbisch Gmünd.
- 2018
Founding in Munich.
- 2019
Frank Thelen and Ralf Dümmel invest outside the TV show Die Höhle der Löwen (according to t-online).
- 2020
Series A round of 20 million euros with PepsiCo and Five Seasons Ventures.
- 2022
Ashton Kutcher and Mila Kunis join as investors.
- 2025
US market entry and partnership with REWE (over 2,300 stores).
SWOT analysis of airup
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distinctive concept with scent pods instead of additives in the water, which drives repeat purchases through the pod system.
- Well-capitalised investors including PepsiCo and over 60 million euros raised according to Gründer.de.
- Very high brand search volume of about 90,500 per month in Germany.
Weaknesses
- Recurring revenue depends heavily on pod repurchases and therefore on user retention.
- The brand had to defend itself against greenwashing accusations (Handelsblatt).
Opportunities
- Expansion into the US market and growth of retail distribution (REWE, over 2,300 stores).
- New flavours and product lines widen the accessory business.
Threats
- Imitators and competing scent drinking bottles can dilute the concept.
- A growing retail share can strain margin and the direct customer relationship.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- W&V
- brutkasten
- Kassenzone-Podcast
- Gründer.de: Air up, Duftwasserflasche erobert die Welt
- t-online: Air up sammelt 20 Millionen Euro ein
- WirtschaftsWoche: Air-up bekommt 2,3-Millionen-Wandeldarlehen
- Handelsblatt: Start-up-Check Air Up und Greenwashing-Vorwürfe
- openregister.de: air up group GmbH München
- Watson: Pepsi-Konzern investiert in Startup
Frequently asked questions about airup
How much revenue does airup make?
airup generated around 200 million € (Konzernangabe) in revenue in 2023 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for airup?
In Jul 2026, airup was searched about 90,500 times per month on Google Germany, -38.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of airup?
In the Food & Beverage niche, airup ranks 7 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded airup?
airup was founded in 2018 by Lena Jüngst, Tim Jäger, Jannis Koppitz, Simon Senner and Fabian Schlang. The company is based in München.
Was airup on Die Höhle der Löwen?
No, airup did not appear on the German TV show Die Höhle der Löwen.
Is airup backed by venture capital?
Yes, airup is backed by venture capital. Investors include Frank Thelen, Ralf Dümmel, PepsiCo, Five Seasons Ventures, Ashton Kutcher and Mila Kunis. Known funding rounds: 2019: Wandeldarlehen (Thelen, Dümmel), 2,3 million €; 2020: Serie A (PepsiCo, Five Seasons Ventures), 20 million €.
How much does airup spend on marketing?
airup does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less airup has to pay for each visit.
How much revenue does airup make through Google?
The model estimate combines brand searches and organic traffic of airup with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know airup) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of airup be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of airup after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for airup.