Brand profile · Germany
afrolocke Revenue, search volume and competitors 2026
Certified natural cosmetics for curly and afro hair from Baden-Württemberg, on the market since 2017 and available at dm among others.
Fact sheet
- Founded
- 2017
- Founder
- Anna Baltruschat
- Headquarters
- Ludwigsburg
- Company
- Afrolocke UG (haftungsbeschränkt)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Anna Baltruschat, whose father is from Ghana, searched in vain for suitable products for her afro hair in early 2016. She researched suitable ingredients at her kitchen table in Stuttgart West and launched the first products in August 2017.
- 2016
Start of research into suitable ingredients for afro hair.
- 2017
Product launch in August.
SWOT analysis of afrolocke
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with certified natural cosmetics (COSMOS NATURAL) for curly and afro hair.
- Retail presence beyond its own shop, including dm and Bio Company.
Weaknesses
- At 390 brand searches per month, awareness is low.
- Narrow range limited to hair care.
Opportunities
- Growing demand for natural curl products and more diversity in the beauty market.
- Expanding drugstore listings.
Threats
- Competition from drugstore private labels and larger natural cosmetics brands in the curl segment.
- Dependence on retail for listings and shelf space.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about afrolocke
How much revenue does afrolocke make?
There are no documented revenue figures for afrolocke. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded afrolocke?
afrolocke was founded in 2017 by Anna Baltruschat. The company is based in Ludwigsburg.
Was afrolocke on Die Höhle der Löwen?
No, afrolocke did not appear on the German TV show Die Höhle der Löwen.
How much does afrolocke spend on marketing?
afrolocke does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less afrolocke has to pay for each visit.
How much revenue does afrolocke make through Google?
The model estimate combines brand searches and organic traffic of afrolocke with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know afrolocke) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of afrolocke be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of afrolocke after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for afrolocke.
Want to make your own brand this visible?
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