Brand profile · Germany
3Bears Revenue, search volume and competitors 2026
3Bears from Munich makes porridge and overnight oats, got Thelen and Williams on board via Die Höhle der Löwen and turns over about 15 million euros.
Fact sheet
- Founded
- 2016
- Founders
- Caroline Nichols, Tim Nichols
- Headquarters
- München
- Die Höhle der Löwen (German TV show)
- Yes, season 4 (2017)
- Deal on the show
- Yes
- Investors on the show
- Frank Thelen, Judith Williams
- Deal closed after the show
- Yes
- Funding
- Venture capital backed
- Investors
- Frank Thelen, Judith Williams, Harry Kane, Serge Gnabry
- Funding rounds
- 2017: DHDL-Investment, 150.000 €; 2025: Investment Gnabry und strategische Investoren, siebenstellig
Background and milestones
Caroline Nichols, with a German-British background, wanted to bring the British porridge tradition to Germany. She mixed the first oat and dried fruit blends early in the morning at her kitchen table while working full time at an agency.
- 2016
3Bears founded in Munich.
- 2017
Appearance on Die Höhle der Löwen (season 4), Frank Thelen and Judith Williams invest.
- 2025
Seven-figure investment from Serge Gnabry and strategic investors for expansion into the Netherlands and Belgium.
SWOT analysis of 3Bears
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand has been known since Die Höhle der Löwen in 2017 and has well-known investors.
- Revenue is split about evenly between online and brick-and-mortar retail.
- About 8,100 monthly brand searches in Germany show brand awareness.
Weaknesses
- The offer focuses on oat breakfast products and is therefore not very diversified.
Opportunities
- Expansion into the Netherlands (Albert Heijn) and Belgium is backed by fresh capital.
- The trend toward overnight oats and oat products leaves room for growth in retail.
Threats
- Strong competition from private labels and other porridge brands in the niche.
- Dependence on grocery retail and its shelf space and price pressure.
What is behind the demand?
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Sources
Frequently asked questions about 3Bears
How much revenue does 3Bears make?
3Bears generated around 15 million € in revenue in 2025 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded 3Bears?
3Bears was founded in 2016 by Caroline Nichols and Tim Nichols. The company is based in München.
Was 3Bears on Die Höhle der Löwen?
Yes, 3Bears appeared on the German TV show Die Höhle der Löwen in season 4 (2017). The show ended with a deal with Frank Thelen and Judith Williams. The deal was closed after the show.
Is 3Bears backed by venture capital?
Yes, 3Bears is backed by venture capital. Investors include Frank Thelen, Judith Williams, Harry Kane and Serge Gnabry. Known funding rounds: 2017: DHDL-Investment, 150.000 €; 2025: Investment Gnabry und strategische Investoren, siebenstellig.
How much does 3Bears spend on marketing?
3Bears does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less 3Bears has to pay for each visit.
How much revenue does 3Bears make through Google?
The model estimate combines brand searches and organic traffic of 3Bears with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know 3Bears) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of 3Bears be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of 3Bears after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for 3Bears.
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