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Founder database · DACH

Yiki

Unclear

Language learning / EdTech (audio-based language courses as subscription streaming and app)

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Founded2017 9 years in business
FundingPartly external
Founders4
Go-to-marketPaid-led Founder interview
2017 · Founded 2026 · today

Whether the company is still active could not be confirmed.

How the company wins customers

Yiki acquires consumers (95% B2C) first through SEO and later mainly through performance marketing on Meta, TikTok and Google, supported by social media videos and seasonal discount campaigns, without active sales.

Business model

B2C subscription (Yiki Premium) for audio-based language courses: 3 months €29.85, 6 months €47.70, 12 months €71.40, plus lifetime promotions. Free registration with 2 lessons per language. About 95% B2C, a few B2B licenses on request, companion books as an add-on.

Channels

Partners and affiliatesSEO and contentRetail and offlineReferrals and word of mouthGoogle AdsInstagramCold outreachMeta AdsNewsletter and emailPaid adsPricing, subscriptions and retentionInfluencersTVTikTokYouTube

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.