Founder database · DACH
Wonderwaffel
ActiveFact sheet
- Business model
- Dessert-Café-Konzept Wonderwaffel, Eigenbetrieb in Berlin, außerhalb Berlins Franchise (Einstiegsgebühr plus ca. 7 % Lizenzgebühr). Dazu weitere Marken (Poke-Bowls, Smashburger, Ghost Kitchens) und Online-Shop für Datteln.
- Founded
- 2011
- Status
- Active
- Funding
- Bootstrapped
- Founders
- 2
- Channels
- Community, Empfehlung, Empfehlung/Mundpropaganda, Events/Webinare, Facebook, Influencer, Instagram, Messen/Events, Netzwerk, Offline/Handel, Paid Ads, Partner/Affiliate, Persönliches Netzwerk, Presse/PR, Social/Influencer, Sonstiges, TikTok
- Data origin
- Founder interview
How the company wins customers
Wonderwaffel gewann Gäste zuerst über Guerilla-Marketing und Facebook, später über virale TikTok-Formate und Influencer-Kooperationen, während das Wachstum selbst finanziert (Bootstrapping) und über passiv eingehende Franchiseanfragen erfolgte.
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Sources
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