Founder database · DACH

VLACE

Active

Nachhaltige Mode, vegane Sneaker aus Obst- und Kaffeeabfällen · vlace.de

Fact sheet

Business model
Design und Vertrieb veganer Sneaker (Material aus Traubentrester, Orange, Apfel, Kaffee), gefertigt in Portugal. Vertrieb über eigenen Onlineshop (B2C) und B2B (Mitarbeiter- und Vertriebsausstattung, Co-Branding-Kooperationen und limitierte Drops), Preis ca. 195 € pro Paar.
Founded
2022
Status
Active
Funding
Partly external
Founders
1
Channels
Community, Crowdfunding/Vorverkauf, Empfehlung, Events/Webinare, Founder-Brand, Instagram, Kaltakquise, Kaltakquise Telefon/Mail, LinkedIn, Meta Ads, Netzwerk, Offline/Handel, Partner/Affiliate, Persönliches Netzwerk, Presse/PR, Social/Influencer, TV, TikTok
Data origin
Founder interview

How the company wins customers

Zu Beginn trugen Vorverkauf und B2B Kooperationen mit Firmen wie Innocent und Trigema das Wachstum, ergänzt durch PR und LinkedIn, aktuell wird der eigene Onlineshop mit Performance Marketing ausgebaut.

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Sources

  1. VLACE Blog 28.02.2025

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