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Uncle Sam

Unclear

Textile mail order, real estate, media and licensing

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FundingPartly external
Founders2
Go-to-marketSales-led Founder interview

How the company wins customers

Onkel Sam won customers through a catalog mailed in large volumes to purchased addresses. Later, the TV reach of the Geissens and real estate agencies drove the further businesses.

Business model

Onkel Sam: in-house brand for fitness and leisure wear, sold via catalog mail order to business customers and end consumers, produced in Turkey. Later, buying, renovating and selling luxury properties on the Côte d'Azur, the TV format Die Geissens, the fashion brand Roberto Geissini with licenses, and a boutique hotel.

Channels

Retail and offlineReferrals and word of mouthEvents, trade fairs and webinarsFounder brandInstagramPersonal networkPaid adsPartners and affiliatesPodcastPress and PRInfluencersTVSales team

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.