Founder database · DACH

Trill

Unclear

Beverages / Sports and hydration drinks (Consumer Goods)

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FundingBootstrapped no outside investors

Founders2

Go-to-marketPartner-led Founder interview

How the company wins customers

Trill grows first online and through collaborations with fitness chains and communities in the high-performance niche, supported by Schürrle's social media reach and events, and later moves into supermarket retail.

Business model

Electrolyte drink in a can (launch flavor: Salty Watermelon, €1.89 per can) and powder in five flavors. Sold initially online and through B2B partnerships with fitness chains, later through retail (supermarkets, drugstores) and Amazon. Production via a German contract filler.

Channels

Partners and affiliatesMarketplaces and app storesCommunityCrowdfunding and pre-salesRetail and offlineEvents, trade fairs and webinarsFounder brandInfluencersInstagramPersonal network

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.