Founder database · DACH

Tracky Wi

Unclear

Hardware plus software, GPS tracking for motorhomes and travelers · trackiwi.com

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FundingBootstrapped no outside investors

Founders1 B2C

Go-to-marketPartner-led Founder interview

How the company wins customers

The main route to customers is through older, tech-savvy YouTube influencers with affiliate links and discount codes, complemented by Facebook groups, referrals and retailers, while the business lives mainly off the annual membership.

Business model

Sale of a purchased GPS tracker for €149 (hardly any margin) plus a membership for €60 per year including SIM card, server, ongoing development and unlimited storage of route data. No automatic subscription: customers receive a reminder and actively renew. The core of the business model is the membership.

Channels

Partners and affiliatesCommunitySEO and contentCrowdfunding and pre-salesRetail and offlineReferrals and word of mouthFacebookGoogle AdsInfluencersInstagramPaid adsPodcastPricing, subscriptions and retentionPress and PR

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.