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Founder database · DACH

The Cratez

Unclear

Music production and music publishing (German rap, pop)

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FundingUnclear
Founders2
Go-to-marketPartner-led Founder interview

How the company wins customers

After online beat sales, commissions came through relationships in Raf Camorra's studio and artist network in Berlin, later supplemented by management and a co-publishing company with BMG.

Business model

Commissioned production for rappers and artists with royalty points (3 to 5 percent), publishing income via GEMA, own producer albums, co-publishing company with BMG in which additional producers and songwriters are under contract. Formerly online beat sales via licensing.

Channels

CommunityReferrals and word of mouthInstagramMarketplaces and app storesPersonal networkPaid adsPartners and affiliatesSEO and contentInfluencersYouTube

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.