Founder database · DACH

Soul Sugar

Unclear

Entertainment, events, influencer and urban marketing, artist management

FundingUnclear
Founders1
Go-to-marketPartner-led Founder interview

How the company wins customers

The agency grew through his network of parties and artists, and through a viral campaign with Universal that opened up urban culture and influencer marketing to brands.

Business model

Party series with admission fees going to the organizer, while the club keeps food and beverage revenue. Agency and multi-channel network for creators and hip hop artists, offering brand partnerships and campaigns. Exclusive artist management for Kollegah.

Channels

Referrals and word of mouthEvents, trade fairs and webinarsFounder brandPersonal networkPartners and affiliatesPress and PRYouTube

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.