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Founder database · DACH

Runtastic

Acquired

Fitness-Apps, Pet-Tech (GPS-Tracker für Haustiere), Angel-Investments

Fact sheet

Business model
Runtastic: Freemium-App mit einmaliger Pro-App für 4,99 € und Premium-Abo über Webportal (60 € pro Jahr). Tractive: GPS-Tracker-Hardware mit Verlust oder Minimalmarge, Geld über Jahresabos. Push-up-Apps: Fitness-Apps mit Abos.
Founded
2009
Status
Acquired
Exit
2015, Buyer: Adidas
Funding
Partly external
Founders
1
Channels
App Store, Community, Empfehlung, Empfehlung/Mundpropaganda, Events/Webinare, Founder-Brand, Instagram, Integrationen, Kaltakquise, LinkedIn, Marktplatz/App Store, Messen/Events, Netzwerk, Newsletter/E-Mail, Partner/Affiliate, Persönliches Netzwerk, Podcast, Preis/Abo/Retention, Presse/PR, Reddit/Foren/Communities, Social/Influencer, Sonstiges, TikTok, Vertriebsteam
Data origin
Founder interview

How the company wins customers

Runtastic wuchs über virale Produktmechaniken, Rangliste und Social Sharing sowie das organische Featuring in den App Stores durch persönliche Beziehungen zu Apple und Google ohne Marketingbudget.

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Sources

  1. Runtastic Running & Fitness 9.0 APK for Android - Download

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