Founder database · DACH

On Running

Active

Sportartikel, Laufschuhe und Bekleidung (Lifestyle Brand) · on.com

Fact sheet

Business model
Premium-Laufschuhe mit CloudTec-Dämpfung. Vertrieb zunächst über selektiven Fachhandel, später wachsender Direktvertrieb (2018: 21 %, 2023: 44 % D2C) und eigene Läden
Status
Active
Funding
Partly external
Data origin
Founder interview

How the company wins customers

Das Gespräch ist ein Podcast, in dem zwei Moderatoren über fremde Unternehmen (Cargolifter und Tropical Island, Veganuary und Fleischersatz, On Running) sprechen, und keine Gründergeschichte der Gesprächspartner selbst.

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Sources

  1. On | Swiss Performance Laufschuhe & Kleidung - On Running

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.