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Founder database · DACH

Goldies

Active

Gastronomie / Fastfood (Smashburger)

Fact sheet

Business model
Burger-Restaurants (Smashburger, zuvor Loaded Fries und Fried Chicken) in Berlin und Frankfurt, Aufbau eines Franchise-Systems, Import von Martin's Potato Rolls, eigene Marketing-GmbH, YouTube-Kanal
Founded
2017
Status
Active
Funding
Bootstrapped
Founders
2
Channels
Affiliate/Partner, Community, Events/Webinare, Founder-Brand, Influencer, Instagram, Messen/Events, Offline/Handel, Partner/Affiliate, Presse/PR, SEO/Content, Social/Influencer, YouTube
Data origin
Founder interview

How the company wins customers

Ein stark vereinfachtes Smashburger-Produkt wurde durch organische Aufmerksamkeit von Food-YouTubern und Influencern zum Hype, danach folgten eigene Social-Media-Kanäle und ein Franchisesystem für die Expansion.

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Sources

  1. OMR: Hype-Kette Goldies
  2. infranken: Goldies Nürnberg

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.