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Founder database · DACH

Genuine E-Commerce

Active

E-commerce and social media agency / distribution for international brands in China, now also TikTok Shop in Europe

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Founded2017 9 years in business
FundingUnclear
Founders1
Go-to-marketCommunity-led Founder interview
2017 · Founded 2026 · today

The company is still active.

How the company wins customers

He brings European brands into the Chinese and now also the German market as a distributor or agency via marketplaces and above all via social commerce with influencers and livestreams on TikTok.

Business model

Full-service e-commerce in China (store setup, daily management, logistics, customer service, social media, influencer/KOL marketing). Two models: distributor (buying and selling, exclusive importer, inventory risk borne by Genuine, higher margin) or agency (the store belongs to the brand, Genuine operates it). Since 31.03.2025 also offers services for TikTok Shop in Germany and Europe.

Channels

Marketplaces and app storesEvents, trade fairs and webinarsFounder brandInfluencersPersonal networkPaid adsPartners and affiliatesPodcastTikTok

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.