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Erab

Unclear

Consumer goods / Beverages / Drinking bottles (D2C)

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FundingInvestors
Founders4
Go-to-marketProduct-led Founder interview

How the company wins customers

After a broad launch via Amazon and retail, the business was shifted to its own web shop, which is launched first in each new country before retail partnerships follow.

Business model

Refillable drinking bottle with scent pods that create flavor through retronasal smell, without sugar or additives. Sold first via Amazon and retail, later mainly through its own web shop (D2C).

Channels

Marketplaces and app storesRetail and offlineEvents, trade fairs and webinarsPersonal networkPricing, subscriptions and retention

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.