Founder database · DACH

About You

Acquired

E-Commerce / Fashion

Fact sheet

Business model
Online-Fashion-Plattform (Marktplatz mit Provisionserlösen), About You wurde etwa 3 bis 3,5 Jahre vor dem Gespräch gestartet
Founded
2014
Status
Acquired
Exit
2025, Buyer: Zalando
Funding
Investors
Founders
4
Channels
Content/Blog, Google Ads, Influencer, Kaltakquise, Marktplatz/App Store, Meta Ads, Netzwerk, Paid Ads, Presse/PR, SEO/Content, Social/Influencer, Sonstiges
Data origin
Founder interview

How the company wins customers

About You erreicht Kunden über ein breites Zusammenspiel aller Online-Marketingkanäle, finanziert durch die Otto Group mit bis zu 300 Millionen Euro Kapital.

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Sources

  1. EQS: Zalando und ABOUT YOU Transaktion abgeschlossen

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.